We are going to need model numbers for specifics -- bravia has been around for just shy of a decade at this point.
Anyway does the TV have a native resolution? If so go that. For the PS360 1080p or even 1080i was something of a pipe dream. It may exist and may say that but anything you get will usually just be the UI that is slightly larger which other parts upscaled. To that end if your TV is 720p native but can also take 1080i or something then go with 720p as you are not going to be missing much. I am less sure what goes with the Wii U
"best picture quality"
Be careful with this, many of the extra options add latency to the image and you do not want that when playing games. If there is a game mode/PC mode then set that. Part of that will disable basically every enhancement feature there is. Equally most extra modes like that do not do well for games anyway.
Other than that make sure the contrast and colours are set up appropriately. I will leave you to figure out colour calibration, as long as they are not completely out of whack then I am usually OK if the sharpness is not crazy high.
