Not all prices are monetary. The price we paid to be an Ambassador? "Own a Nintendo 3DS and get it online before a cut-off date." Heck, they even removed the "get it online" part and including every 3DS that was sold before the cut-off date. If you're not an Ambassador, it's because you could not/did not/would not pay the price.
Yes I know that Ambassadors indirectly paid for their '20 games'. But they were provided by Nintendo for free to the Ambassadors via the eShop. There was no forced commitment on Nintendo's part to give those 20 games to the Ambassadors.
Regardless, Nintendo set a condition, a specific condition, which Ambassadors fulfilled. Any commitment on Nintendo's part is irrelevant-- they made an Ambassador program, stated how you can get in, and that's that. When it was announced, everybody KNEW the conditions to get in. Those that DID NOT join chose so. And now they decry the Ambassadors, criticizing their feelings of "entitlement".
Well boo-hoo, I say to them.