Atari to start game show
The iconic gaming company seems to be broadening its vision of gaming. Atari is reportedly "looking to become a global TV player".
Robert Blagman, CEO of Media Fusion, who’s been contracted to manage Atari’s TV programming for global distribution and syndication, told attendees that the gaming giant’s first TV series, “Game On,” which is currently in development, is looking to shoot in South Africa.
Talks are underway with local production companies for the unscripted reality game show, which will feature players navigating life-sized sets of popular Atari games.
The announcement underscores the belief of Atari execs that South Africa represents “an incredible area of opportunity,” according to Blagman, with the company hoping to use the country as a production base for other programs as well.
The Atari-Media Fusion partnership seems to be very optimistic about the chosen South African market, probably testing the targeted demography before a more global approach.
It seems like a lot of players in the gaming community are leaning towards a media-centered approach with Twitch, the recent "Live with Youtube Gaming" and now Atari joining in a similar fashion.
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