ESA parts ways with E3 organiser; plans for a "complete reinvention" of the show for 2025
It's been years since the last E3 show took place and we might not experience the event as it was before again. As reported by GamesIndustry.biz, the ESA, the trade association behind E3, has parted ways with PAX organizer ReedPop through a mutual decision. The two were supposed to join forces to launch E3 2024, as well as future shows, but the event was cancelled. Now that the companies will no longer be working together, GamesIndustry.biz's report notes that the ESA is "working on a complete reinvention of the E3 show for 2025".
“We appreciate ReedPop’s partnership over the past 14 months and support their ongoing efforts to bring industry and fans together through their various events,” said ESA president and CEO Stanley Pierre-Louis in the report. “While the reach of E3 remains unmatched in our industry, we are continuing to explore how we can evolve it to best serve the video game industry and are evaluating every aspect of the event, from format to location. We are committed to our role as a convenor for the industry and look forward to sharing news about E3 in the coming months.”
“We have enjoyed our time working with the ESA and appreciate their commitment to the games industry as a whole," says ReedPop's games events boss Kyle Marsden-Kish. "While we will not be involved with the future of E3 we look forward to seeing its evolution and where the ESA takes it.”
SOURCE