Ubisoft plans to have piracy solution this year

Discussion in 'General Gaming Discussion' started by Link5084, Jul 27, 2009.

Jul 27, 2009
  1. Link5084
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    Member Link5084 Sword & Shield at your service

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    http://kotaku.com/5323863/ubisoft-plans-to...place-this-year

    Piracy has taken a hefty toll on Ubisoft, according to company head Yves Guillemot, but the developer and publisher say they are hard at work on a tool that should help reduce the negative impact.

    "Altogether on console, the piracy is low," Guillemot said. "On the PC the piracy is quite a lot. We are working on a tool that would allow us to decrease that on the PC starting next year and probably one game this year."

    Guillemot didn't say what that solution would be, but it since he talked about it as if it were a new tool and not an existing form of digital rights management, like SecuRom, it stands to reason that it may be an internal solution.

    The topic of piracy came up during Ubisoft's quarterly earnings call after Guillemot pointed to it as part of the reason that their DS games haven't been selling well.

    He said that piracy on Nintendo's DS is strong, though oddly not as bad on the DSi, and that the company has learned that they can reduce the impact of illegal copies of the game by including physical extras like figurines, with their titles.

    The increase in piracy on the DS started in Spain, Guillemot said, where they say "sales going down at a very strong level" last year. That then seemed to move to other countries this year, increasing the most after the month of March with continued impact this summer.

    "We see it coming country by country." he said. "We see when we put other things with the product (people) go and buy the game. We need to make sure that the value is better when they buy the box then when they download (the game) from the Internet."

    Guillemot said that Ubisoft is working on the problem both internally and with Nintendo's help.

    "Nintendo has been able to slow down piracy a lot in Japan," he said. "They are now putting pressure to make sure it decreases in many other countries. We think we will be able to solve this matter."

    Ubiosoft was so concerned with piracy on the Playstation Portable they started to retreat from that platform, Guillemot said. But there are now "new ways to control piracy" on the PSP, he said, and the company is reinvesting in the platform.
     


  2. Depravo

    Global Moderator Depravo Jaded curmudgeon

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    The plan is to put the word 'Imagine' on the cover of every game they release instead of merely 90% of them. They have noticed that nobody copies the 'Imagine' games.
     
  3. da_head

    Member da_head A dying dream..

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    so fucking true.

    does this mean i won't be getting my copy of assassin's creed 2 this year? [​IMG]
    nah piraters always find a way [​IMG]
     
  4. Maz7006

    Member Maz7006 iSEXu

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    They will, and they always do. I hope [​IMG]

    *remembers GTA IV for the PC*.....O wait they will [​IMG]
     
  5. Elritha

    Member Elritha GBAtemp Addict

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    When will they ever learn. Putting more DRM crap on pc games isn't going to help. It's usually cracked in a number of days and just costs the company extra, nevermind harming the legit customer also.

    There have been a number of games for the pc that don't even require the disk to be in now and they have sold very well. If Ubisoft actually made some decent titles they'd sell.
     
  6. Saywhatjj4

    Member Saywhatjj4 GBAtemp Regular

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    It will make no Difference *Looks at the Nearest Hacker*
     
  7. triassic911

    Member triassic911 Burst Mode

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    Anyone remember the gears of war pc incident?

    People who actually bought the game got locked out while pirated copies didn't.
     
  8. zidane_genome

    Member zidane_genome My sword has a +2 bleeding... wanna test it out?

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    Oh, it'll still be comming... just renamed...

    Imagine : Altaïr's Babysitting Adventures in Rock School
     
  9. Maktub

    Member Maktub GBAtemp Advanced Fan

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    Who'd want to pirate their games anyway? LOL
     
  10. Hop2089

    Member Hop2089 Cute>Hot

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    Their games suck balls anyway those physical extras aren't so popular in the US and won't really increase sales, so the piracy will continue even if the protection is implemented.
     
  11. soulfire

    Member soulfire gear... secando

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    [/quote]Oh, it'll still be comming... just renamed...

    Imagine : Altaïr's Babysitting Adventures in Rock School
    [/quote]


    ahahahah good one
     
  12. DeMoN

    Member DeMoN GBAtemp Guru

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    Make all PC games online-only or not online-only but the single player sucks nuts.
    Then add CD-keys to the bunch.
    Simple as that.
     
  13. ZAFDeltaForce

    Member ZAFDeltaForce Specialist

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    Lol. I like this
     
  14. Sanderino

    Member Sanderino I guess you only know what you got 'till it's gone

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    Well, then I guess I'm the only one, because I do it for my little sister. xP
     
  15. MAD_BOY

    Member MAD_BOY Lazy bum

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    No (proper) SP mode might hurt sales a lot. That and people would just go and play on cracked servers.
     
  16. DSGamer64

    Member DSGamer64 Canadian, Eh?

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    Maybe they should make some good fucking games instead of rehashes and shovelware garbage.
     
  17. vergilite

    Member vergilite GBATemps Regular Clown

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    nintendo don't seem to realize that alot of people buy there consoles because you can pirate them, if nintendo team up and increase protection less people are gonna say "i think il go for a ds and just buy a flashcart"
     
  18. DeMoN

    Member DeMoN GBAtemp Guru

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    True, but actually, only a small portion of DS owners have a flash card, and Nintendo makes profit from games too. So it's smarter for them to try and stop the pirates.
     
  19. UltraMagnus

    Member UltraMagnus hic sunt dracones

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    most console manufacturers make almost no money or even a loss on the actual consoles. they make all the money from game licenses.
     
  20. deathfisaro

    Member deathfisaro Narcistic Deathfisaro Fan

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    They can put more security crap on their PC games I don't care.

    But they can't do jack to stop piracy on consoles and handhelds (of course, besides publishing games not worth pirating by like 90% of the flashcart users)

    "OH NO IMAGINE SALES IS GOING DOWN WE ARE GOING TO MAKE ASSASSIN'S CREED 2 A NIGHTMARE TO PLAY EVEN TO THOSE WHO BOUGHT A LEGAL COPY!"


    Nintendo makes profit by selling machines (DSL and Wii, not sure about DSi) and PS2 these days must be making profit. 360's making a tiny profit I believe, and PS3's about at break-even (plus minus).
     

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