I'm not completely in on the whole thing, but I find something to be very strange.
It is Mario's 25th anniversary if you count the start of his life as SMB1, however, the commercial (at least in Sweden) advertises it like this:
"To celebrate Mario's 25th anniversary, we are releasing a special red Wii that comes with Donkey Kong, the first game Mario was in."
Whoa, whoa. Donkey Kong was released in 1981, right? I know he was called "Jumpman" back then, but if the commercial claims it to be the first Mario game, then why are they celebrating his 25th anniversary? I think they should just leave Donkey Kong out of the whole thing, since, if it truly is Mario's 25th anniversary, then Donkey Kong isn't a Mario game.