Apparently anyone can win 1000€ ($1306 for the curious), just by sharing an online gaming experience:
Here's one of the examples provided by them:
If you play online and belong to one of the countries listed, then you're apt to participate and might even be one of the ten lucky lads to win 1000€ or one of the ten runner ups to win a PSVita with a Plus subscription, all at the distance of a few clicks and keystrokes.
Original source here: http://blog.eu.playstation.com/2013/02/28/share-your-most-memorable-multiplayer-moments-win-1000/
Playstation said:"All you have to do is put together a video or piece of art or send a photo that exemplifies what you love about online play. You can use one of our Way of Play mantras as inspiration or even make your own."
Here's one of the examples provided by them:
If you play online and belong to one of the countries listed, then you're apt to participate and might even be one of the ten lucky lads to win 1000€ or one of the ten runner ups to win a PSVita with a Plus subscription, all at the distance of a few clicks and keystrokes.
Playstation said:"You must be 16 to enter and be living in one of the following countries: UK, Ireland, France, Germany, Spain, Belgium, Netherlands, Luxembourg, Finland, Denmark, Norway, Sweden, Portugal, Austria, Switzerland, Poland, Russia, New Zealand, Australia"
Original source here: http://blog.eu.playstation.com/2013/02/28/share-your-most-memorable-multiplayer-moments-win-1000/