To those of you having difficulty understand why people want the translation ASAP, even when the localisation is on the way, I can give you one, simple reason. Bragging rights. If you have Pokemon before the Pokemon game is released, that's awesome, sure, but showing that off to friends is even better. Even when the localised version comes out, I always get the translation patch version (as well as the localised version) because the "bragging rights" point still applies. "But how can you brag about owning Pokemon when everyone already has the game?" I hear you all ask. it's simple. Pokemon events. You get them early. As such, you get the pokemon that no-one else could have at that point without international trading sooner than anyone else, and can participate in the gameplay events MONTHS before anyone else.
So yeah, if owning the game early isn't a good enough reason for you, pokemon events should be.