Overlord Nadrian said:
The DS has become immensily popular. It would be stupid of Nintendo to give this thing a brand new name. People would all be like "huh? wtf? ZOMG! Dat's nott a DS!! I wont buy iit!' (bad spelling and grammar intended). And just because they aren't familiar with the new name, they won't buy it.
I'd like to point out what happened with the Wii.
And look where that is now.
If they'd have the meanings behind it to call it the Nintendo Bullocks, they could pull it off, and people would buy it.
Now... if Nintendo would change their name... that would cause a riot.