R.O.B. actually helped the NES launch on a market that was still vary of game consoles after the video game crash of the previous year. The NES sneaked in below the radar because it "wasn't" a console, it was an awesome amazing interactive robot toy. That also happened to play games but dude, robot! So while it may seem shitty from today's point of view, it was really a major selling point.shitty NES addons like Rob The Robot