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Square Enix retires Eidos publishing label
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<blockquote data-quote="Ace Gunman" data-source="post: 2107413" data-attributes="member: 11874"><p>I'm not sure about this particular naming choice. If this is Square-Enix Europe, does that mean the Japanese S-E studios are being rebranded as "Square-Enix Japan"? If not, I think that's a mistake. Any time you title a part of your company (or anything, really) in such a way it makes it seem like lesser secondary studio. B-listers, essentially.</p><p></p><p>Example: When you think "Justice League", you think "Yeah! Batman! Superman! Wonder Woman! Green Lantern! The Flash!". But when you hear "Justice League Europe", what comes to mind? The answer, of course, is nothing. You draw a blank and your immediate thoughts wander towards bizarre European bootlegs of the aforementioned superheroes.</p><p></p><p>The choice of Europe specifically is also problematic. It makes it seem (if only superficially) as if Europe is the target audience rather than the locale in which they are based. We know the difference, but from a generalized perception perspective it's not as clear. A better choice would have been something along the lines of Square-Enix International, or something in that general direction.</p></blockquote><p></p>
[QUOTE="Ace Gunman, post: 2107413, member: 11874"] I'm not sure about this particular naming choice. If this is Square-Enix Europe, does that mean the Japanese S-E studios are being rebranded as "Square-Enix Japan"? If not, I think that's a mistake. Any time you title a part of your company (or anything, really) in such a way it makes it seem like lesser secondary studio. B-listers, essentially. Example: When you think "Justice League", you think "Yeah! Batman! Superman! Wonder Woman! Green Lantern! The Flash!". But when you hear "Justice League Europe", what comes to mind? The answer, of course, is nothing. You draw a blank and your immediate thoughts wander towards bizarre European bootlegs of the aforementioned superheroes. The choice of Europe specifically is also problematic. It makes it seem (if only superficially) as if Europe is the target audience rather than the locale in which they are based. We know the difference, but from a generalized perception perspective it's not as clear. A better choice would have been something along the lines of Square-Enix International, or something in that general direction. [/QUOTE]
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