1, let us know if you got cfw or something like that, that can prevent the game from starting
2. delete the save, since this happens in the title screen maybe you got a corrupted save. (if you got cfw, you can backup it)
3. test in other console to make sure your console is not the problem.
4, if you recently purchased the game, get back into the store and ask for replacement show them that the game is not working.