There's no deceit involved, the service terms are worded in easily understandable terms - if you're a PSPlus subscriber, you get to play the free games. Nobody forces you to claim your Instant Game Collection games, they don't magically appear on your account, you have to claim them in the store and you can miss out on them if you forget there's new ones available. You're entitled to take advantage of the IGC, but you don't have to if you don't want to, much like you don't have to show up for a breakfast in a hotel. The games are bound to your account forever - if you run out of Plus, they will be made available to you once you renew your subscription. It's all written in black and white in no uncertain terms, it can't be more obvious. I too would class them as rentals, but it doesn't change the fact that they're free games for subscribers. Don't give me the "inexperienced kid getting tricked" talk - I'm not responsible for people's lack of reading comprehension and neither is Sony. They lay down the terms of the service, and I underline that, the service. Not a good, a service.