The latest gaming generation has introduced a number of features, but with all the new and shiny things comes a higher price tag. Some AAA game publishers have used this new generation as a springboard to increase the prices of games from $60 to $70. One of the companies leading the charge is Take-Two, who released NBA 2K21 for $70 on PlayStation 5 and Xbox Series X|S. During a conference call that took place earlier this week, Take-Two's CEO Strauss Zelnick reiterated the point of the price increase for major games going forward, saying, "our review was that we're offering an array of extraordinary experiences, lots of replayability, and the last time there was a frontline price increase in the US was 2005/2006, so we think consumers were ready for it."

While Take-Two seems to think that players are ready to accept the new MSRP for games, he also mentioned that the $70 price point won't apply to all future games published by the studio, as they plan to, "make announcements on a title-by-title basis" and that they "want to always deliver more value than what [they] charge."

Source: Morgan Stanley Technology Media & Telecom Conference (transcribed by VGC)

 

[arikonfire]

"Gamers"(if they can even be called that) are ready for 70$ price tag for a game that is re-released every year without any changes.

Lol. Sure.

I'm not against 70$ games. Just not the ones which are re-released every year with just a rename. Not to mention the other nonsense: MTXs, lootboxes, etc.

 

[Cha0tic]

who are they to say people are ready to pay more for games especially sub par games lmao

 

[ShadowOne333]

So gamers are ready for $70 bucks games, huh Take2?
Well, guess Take Two is ready to not get a dime out of me

 

[DarkCoffe64]

Oh yeah, I'm totally ready to pay 70 or more for videogames
*goes to check usual pirate site to pirate them games*

 

[Deleted member 546149]

No we

View attachment 250786​

The latest gaming generation has introduced a number of features, but with all the new and shiny things comes a higher price tag. Some AAA game publishers have used this new generation as a springboard to increase the prices of games from $60 to $70. One of the companies leading the charge is Take-Two, who released NBA 2K21 for $70 on PlayStation 5 and Xbox Series X|S. During a conference call that took place earlier this week, Take-Two's CEO Strauss Zelnick reiterated the point of the price increase for major games going forward, saying, "our review was that we're offering an array of extraordinary experiences, lots of replayability, and the last time there was a frontline price increase in the US was 2005/2006, so we think consumers were ready for it."

While Take-Two seems to think that players are ready to accept the new MSRP for games, he also mentioned that the $70 price point won't apply to all future games published by the studio, as they plan to, "make announcements on a title-by-title basis" and that they "want to always deliver more value than what [they] charge."

Source: Morgan Stanley Technology Media & Telecom Conference (transcribed by VGC)

Wrong, we are ready for $30 dollar games

 

[Deleted User]

"Only two words really: Fuck You"

 

[FAST6191]

You know... If game developers would just slow the hell down, cut all this "crunch" madness down from being 90% of their dev cycle to maybe 30% of the dev time, would give us richer content with less bugs, and fuller games that you don't have to buy costumes, characters, etc... I could definitely see paying $70 for a new video game. But as it stands currently, with many games going digital-only, releasing broken, unoptimized, glitchy, downloading the 2nd half of the game in order to play it all the way through, and empty of purposely-withheld content to sell back as DLC later, I don't even like spending $60 on games.

So $70 per AAA game, with the current business model? You can kiss my old white ass before you get my $70.

DO BETTER.

I don't know that crunch is necessarily a symptom of bad development or contributor to high prices, quite the opposite in fact if staff costs are going to be a primary concern for your company. It is one of the many reasons I don't develop games for a living but basic big book of management says less time taken, less cost up until the point where you have to start paying them more (see Gantt charts and optimisation based on them).

That said yeah a bit of safe coding type methods combined with finding someone that knows about writing and developing characters/story and a bit of game theory... that would solve many a sales issue.

 

[Spider_Man]

Ots not as if the price of games doesnt increase each time a new gen comes out.

Its daft, who the fuck really will pay this much for the broken crap they release these days.

Or recycle the same shit.

 

[Mikemk]

I'm not even ready for $60 games. $40 is alright if it's a great game. I'm sure Take2 is ready for $70 games though.

 

[BlazeMasterBM]

My wallet isn't even ready for 50

 

[Lodad]

No I ain't. I typically don't spend more than $20 on a new game.

 

[BlazeMasterBM]

No I ain't. I typically don't spend more than $20 on a new game.

what's the most you've spent on a game

 

[Spandaman]

Let's hope they rediscover cartridge games, at least I can feel the plastic I pay for

 

[phonemonkey]

Let's hope they rediscover cartridge games, at least I can feel the plastic I pay for

Didn't have to patch them either as the code was solid.

 

[Spandaman]

Good ol days lmao

 

[JaNDeRPeiCH]

I will gladly accept pay $70 for no shitty,bugged and glitched game.No crunch times,no shitty excuses.

Those $70 its to have a complete game with free dlc,,free update,free online and free skins and no gacha&ads system like old times videogames snes,ps1 and ps2 era. Yes i repeat many times free because i see those asking to $70 for their "excellent games" doesnt understand why the community gaming reject so badly to pay $70 . If you warranty that and making good games the money makes flow like a print money meme. Otherwise if you dont like the word free you can sustain the actual mediocre system making games like artifact,ff7,the last nba and cyberpunk 2077. My money its to those making good games and giving free dlc.

 

[Spider_Man]

Ps4/xbx1 gen ive waited for games to drop to around £20-£30 mark because i dont think theyre worth it.

Switch i dont even buy games anymore as a massive majority, i already own.

 

[CTR640]

Except it would be approximately €59, not €70. No wonder why so many people liked the comment. I wouldn't pay $83 plus tax a game either. Edit: Except I did for BotW + Expansion Pass so I guess I would.

Not really. Prices are usually 1:1 in USD and Euro. Nintendo games are €59-60 too. The physical products like GPU's, consoles and other hardware are without taxes in USD and in Europe the taxes are included with of course, the higher prices.

 

[JavaScribe]

I thought you said AAA title?
If you want people to spend $70 on a game, then make a game worth $70. I might be biased against sports games, but we all know what happens with them year after year...

 

[Deleted User]

I personally would never pay over 20 for a game i actually want to play (may pay more if i see it as a collectible rather than a game)