US anti-lootbox bill formally introduced, begins to gain political traction
While heated debates over the lawfulness of pay-to-win microtransactions and lootboxes continue, a United States Senator has taken the first step to introduce his bill to the Senate. Sen. Josh Hawley (R-MO) hopes to make changes to the current landscape of gaming by regulating certain microtransactions and sales of lootboxes in video games. The bill, which has two supporters--Sen. Ed Markey (D-MA) and Sen. Richard Blumenthal (D-CT)--intends to outlaw physical and digital games that are both targeted to minors and allow the use of elements that could be considered similar to gambling.
In regards to his proposed law, which is titled The Protecting Children from Abusive Games Act, Hawley commented the following:
Only the addiction economy could produce a business model that relies on placing a casino in the hands of every child in America with the goal of getting them desperately hooked. I’m proud to introduce this landmark, bipartisan legislation to end these exploitative practices.
The full document, which is available for the public to read, clearly defines what is and isn't a predatory lootbox; anything cosmetic is entirely fine, but if the contents within a lootbox contain advantages for a player that would put them ahead of those who do not pay extra, then they are considered unlawful. Additionally, paying money for "cheats" or the ability to not have to wait for things to unlock would also be illegal. Should a publisher make use of such practices, they would be fined, as well as the online storefront. So, if EA theoretically included a pay-to-win microtransaction for a console game on Xbox One and PlayStation 4, Sony, Microsoft, and Electronic Arts would be held liable. Or, if Ubisoft let players buy items that would let them skip segments of a game, and it was on PC, then both Steam/Epic and Ubisoft would be charged; the latter for adding it, and the former for allowing it to be sold. One-time purchase DLC that offers extra story, levels, or non-competitive items would be unaffected, like cosmetics.
This bill faces political opposition, and is a long way from being anywhere close to approved, but it could be the first step for the United States government to ban titles with microtransactions, which could result in a similar outcome like with what happened in Belgium. The next process for The Protecting Children from Abusive Games Act would be for it to go before a committee, where it can then be debated upon by other senators.
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