This is very similar to the Nintendo Digital Events showcased at E3 when Iwata was in charge. The great thing about those was that they took a creative approach to revealing the games that they would be featuring at E3. For the sake of digital expos everywhere, let's take a look at those Digital Events to see how other companies can take a cue from Nintendo in making the presentations as entertaining as your favorite TV show.
In this video, the stop-motion animation is done by the same animators who bring to television viewers the Adult Swim cartoon Robot Chicken. We also get to see, after the initial introduction, an interesting battle between the late Nintendo HQ CEO Satoru Iwata, and the former Nintendo of America CEO -
Offscreen Announcer: Reggie Fills, uh... Fills, uh...
Reggie: Fils-Amie. [pronounced FEES-uh-may]
Announcer: If you say so.
Introduced in this Digital Event are the first amiibos, plus details about Super Smash Bros. for Wii U and 3DS, Splatoon, Yoshi's Woolly World, Xenoblade Chronicles X, Super Mario Maker, Captain Toad: Treasure Tracker, and a teaser for a game which would come very late after this sneak preview, The Legend of Zelda: Breath of the Wild.
This one's a fun one to watch, because it features none other than Muppets! Well, puppets that were designed by the Jim Henson Creature Shop, anyway.
In this Digital Event, we learn about Star Fox Zero ("Do a barrel roll!"), Skylanders SuperChargers (and its exclusive amiibo), Fire Emblem Fates, two Animal Crossing spin-offs, YOKAI-WATCH, two Zelda-themed games, and Metroid Prime, among other games.
This video shows Mr. Iwata describing some of the features of the Wii U. While not particularly entertaining to non-gamers, the segment that starts at 12:40 is hilarious, albeit somewhat gory since it displays gameplay of ZombiU.