Not possible. *.3ds are decrypted rom which are useable for Emulators like Citra. The 3DS need encrypted *.cia roms to be able to install them. Like already mentioned they can be converted by godemode9 directly on the 3DS.
BTW the last possibility to run *.3ds roms from flashcard was Gateway which was patched around firmware 9.2. For some later firmware up to 10.3 existed a frankenstein update which was a modified firmware, but you were not able to update anymore.