Maybe people just expected more of Ubisoft? The game feels like it was made by a team of fresh graduates, it looks, feels and plays amateurish. When you see Ubisoft releasing Far Cry 4 in one hand and ZombiU in the other, you have to stop and wonder whether the game had any resources or talent allocated to it. Here's how I think it went down - a group of devs had an idea about Killer Freaks from Space, some big wig exec in Ubisoft said "nah, too risky, make it about zombies, people like zombies 'cause The Walking Dead" and the team did just that with zero enthusiasm. Let me say this again, bacause I don't think it stuck the first time - the team scanned posters by ASDA, TESCO and other UK supermarkets, re-touched the logos a bit so that it wouldn't be immediately obvious and put them in the game as textures. I'm sorry, I'm not stupid, I know the poster I'm looking at is TESCO's, part of the logo doesn't help your case, I can still read the "Every Little Helps!" bit. I don't think they even bothered with removing the ASDA logo last time I checked, I suggest going to that level and looking yourself. It became a bit of a minigame - my girlfriend and I were looking at in-game textures, trying to figure out which supermarket they originally belonged to. "That looks like Marks & Spencers!" "Nah, I think it's Morrison's." "Oh yeah...". Laziness incarnate.