Lately there have been quite a few people (me included) commenting on the lack of the Mario Kart 8 promotion. Well, instead of sitting on my ass, I contacted both Bergsala Ltd, the Nordic Distributor for Nintendo, as well as Nintendo of Europe. About a week of messaging back and forth, I received the following email (personal information removed):
Hei ---,
Voin iloikseni ilmoittaa sinulle, että olemme nyt järjestämässä Mario Kart 8 Bonus-pelin kampanjan myös täällä Suomessa ja muissa Pohjoismaissa.
Lisää tietoa löytyy osoitteesta:
http://www.nintendo.fi/ajankohtaista/uutiset/ilmainen-latauskoodi-wii-u-n-mario-kart-8-pelin-os/
Kiitos vielä palautteestasi!
Freely translated into English:
Hello ---,
I can happily inform you that we are arranging the Mario Kart 8 bonus game promotion also here in Finland as well as in the other Nordic countries.
More information can be found in the following address:
http://www.nintendo.fi/ajankohtaista/uutiset/ilmainen-latauskoodi-wii-u-n-mario-kart-8-pelin-os/
Thank you once again for your feedback!
After a few more emails, I was able to confirm that Club Nintendo is not coming to the Nordics (yet), but this and very likely other promotions also in the future will. The redemption will be the same as with the NoE promotion, CN Pin will be sent to the Bergsala via a form online and the code for the game (same games as NoE) will be emailed afterwards. The promotion is managed by Bergsala, so this is a completely new method for Nintendo to deal promotions. Also the first time the Nordic countries have received any of the CN promotions.
The rules and regulations (in Finnish) of the promo are the same as for Club Nintendo.
TL;DR: You're welcome and enjoy your games, Nordic peeps!