But all it's doing is connecting to a server, we're already paying for internet so I see no reason why it should cost money to connect to a server owned by a multi-million dollar company. I'm not paying to connect to gbatemp.net or wikipedia.com. Sure there are ads on most websites, but that's their only source of revenue, unlike MS/other game company which already got $500 (or $70 in the case of a game) from my *theoretical* purchase of an XBox/PS/game, (never mind the fact that I'm willing to bet that some companies pay MS/Sony to have their games featured on the front of the store). If I buy a Mac, I don't need to pay Apple to access the mac store.Goods =/= Services. On the same token I could argue that I shouldn't pay for Internet access if I already paid for my PC. Then again, games aren't even goods, they're merely licensed property.
I'm not trying to say that goods==services but in this case the service should come with the good like it has previously.