I think the font they used for the Switch logo is way too plain & boring. They should have made a custom & more exciting recognisable font for that. The simple 'switch' controller logo and animation is great and gets across the point well though, I reckon.
I have no issues with the name. Any name that is chosen must translate well internationally, which is easier said than done. I guess Switch is OK (?) for non-English speakers without causing too much issue but I think both the word and the font is not visually distinctive or 'new' and 'different' enough visually.