Chinese tech firm Tencent has increased its stake in the holding company that owns most private Ubisoft stock with a nearly 300 million euro purchase. Originally acquiring a 5% stake in Ubisoft in 2018, Tencent now owns a stake both in the Guillemot Brothers Limited holding company and Ubisoft proper that amounts to about 11% of total shares. Some 80% of shares are held by the public.

The holding company (Guillemot Brothers Limited) is still owned primarily by the Guillemot brothers, and partially owned by cofounder and current CEO of Ubisoft, Yves Guillemot. Tencent now holds a 49.9% stake in that company, as well as servicing a loan for a long-term refinancing of its internal debt. Despite this recent purchase and other financial ties, the Guillemot family has stressed that this is not a takeover, and overall Tencent will only command 5% voting rights in the holding company.

Year on year Tencent stock is down some 40%, and Ubisoft stock some 30%. As Tencent tries to recover from internal market limits on videogame consumption among young adults and children, it has sped up its acquisition in foreign firms and now holds stakes in Riot Games, Epic Games, Activision Blizzard and recently an investment in FromSoftware.

Source

 

[The_Hulkster]

Apparently I was right in 2021, lol.
https://gbatemp.net/threads/did-epic-buy-ubisoft.599905/

 

[ChibiMofo]

Show of hands: How many of you are replying to this thread using a device made in China?

That's the thing that should concern you. Not that this company controls slightly more of Ubisoft.

 

[DarkCoffe64]

These news in a nutshell:

 

[CoolMe]

Well, time to forget about Ubisoft for good.. 🤷🏻‍♂️
==============================

I might as well just forget about Ubisoft ever giving Splinter Cell and Prince of Persia a new, quality game.

They gave Rayman a "final" game which was incredible, so there's at least that for me.

Ditto to that my friend..

 

[The Catboy]

I can’t wait for Ubisoft to be more shady after this.

 

[CoolMe]

Ze French are happy to take zer money.

 

[leon315]

this is either gonna go badly or really badly

Always better than studios owned by EA. Tbh

 

[Purple_Shyguy]

I for one welcome our Chinese overlords

[+1 credit score]

 

[krakenx]

Show of hands: How many of you are replying to this thread using a device made in China?

That's the thing that should concern you. Not that this company controls slightly more of Ubisoft.

And also who makes your apps and what data they gather. An Intel engineer with a daughter on TikTok is probably how China jumped 4 processor generations in a year.

China took a long look at how the American empire came to dominate the world and the answer is money and culture. So they amassed money by selling cheap goods, and now they are buying up resources, land and companies. Pretty soon they will own more than US based entities and as the US falls, China gains control of the world.

 

[xdarkmario]

Well, we are definitely going to see Assassin's Creed in China now.

but not the way you want to see it

 

[HarveyHouston]

Okay. So, Tencent is now wanting games made in China, or something? I'm not really understanding the point of this article, but IIRC, major shareholders usually have control of the company. Now, that doesn't mean Ubisoft is now Chinese - this is the stock market, after all. Tencent would have to buy a lot more than 11% to actually OWN Ubisoft - as in the remaining 89%.

Anyway... good for them?

 

[Hexenhammer]

So here is an unpopular opinion: it may come down to better games without western liberal propognda injected.
Or Maybe Ubisoft will quit making 60$ games and release only F2P P2W trashware for PC and Mobile.

Who knows.

 

[chrisrlink]

didn't they (Ubi) announce the next AC being located in china? well scratch that idea

 

[Raku3702]

View attachment 326005​

Chinese tech firm Tencent has increased its stake in the holding company that owns most private Ubisoft stock with a nearly 300 million euro purchase. Originally acquiring a 5% stake in Ubisoft in 2018, Tencent now owns a stake both in the Guillemot Brothers Limited holding company and Ubisoft proper that amounts to about 11% of total shares. Some 80% of shares are held by the public.

The holding company (Guillemot Brothers Limited) is still owned primarily by the Guillemot brothers, and partially owned by cofounder and current CEO of Ubisoft, Yves Guillemot. Tencent now holds a 49.9% stake in that company, as well as servicing a loan for a long-term refinancing of its internal debt. Despite this recent purchase and other financial ties, the Guillemot family has stressed that this is not a takeover, and overall Tencent will only command 5% voting rights in the holding company.

Year on year Tencent stock is down some 40%, and Ubisoft stock some 30%. As Tencent tries to recover from internal market limits on videogame consumption among young adults and children, it has sped up its acquisition in foreign firms and now holds stakes in Riot Games, Epic Games, Activision Blizzard and recently an investment in FromSoftware.

Source

TENCENT PLEASE DONT DO THAT LOL

 

[urbanman2004]

Tencent is a freaking culture vulture... Once Tencent buys up all the shares, Ubisoft will eventually become the shell of its former self if it hasn't already done so by now 😅😆😂