zzzPhone "One smartphone, coming up. Would you want fries with that? How about a custom casing colour? Gold accents? Chrome finish? Would you like to super-size the camera to 5 Mpix? Or ultra-size it to 7 Mpix maybe? Would you like it water resistant, only $7 more? And this week only, the optional TV tuner special for only $29? Or a GPS module perhaps?" Discuss.