"You've been Tangoed: Mum threatens to sue over ginger-baiting advert Published Date: 25 September 2009 THE mother of a ginger-haired daughter says she will sue the makers of the soft drink Tango over an advertising campaign which discriminates against red-heads. NHS worker Ruth Preston, from Grimsby, said the slogan 'Too much Tango will make your head turn ginger' mocks her teenage daughter, whose hair colour has led to bullying at school. Mrs Preston said she had seen the ads about for the last month but only took notice of them when she went to her local shop on Tuesday evening. She said: "We walked into my local corner shop and the first thing we saw was that advert inside the shop. It's on a card with orange hair on the back and a spring with a picture of a Tango can on it and that offensive phrase." Mrs Preston, who says her daughter Lauren Jones, 13, "doesn't deserve to be mocked", added: "I think is rude and revolting. Not only does it discriminate against ginger people but it makes reference to pubic hair." She said that if you took the words on the new larger cans, 'Tango with added Tango', the initial letters spell out a vulgar word. "It was at a level in the shop where kids can read it and you never know what they will say. "The ad is disgusting and rude and it might make kids start to pick on people with ginger hair - my daughter is proud to be ginger." "Tango have gone too far. I'm going to speak to my solicitor and take legal action against the company for discrimination. "This is insulting people because of their hair colour and it is not on." A Tango spokesperson said: 'We apologise for any distress caused by this advertisement ' it was not meant to cause offence, but to provide some comical, light-hearted fun in that inimitable Tango style. "We can confirm that this advertisement is no longer running.' Previous wacky Tango campaigns include the phrase "You've been Tangoed", where a man painted orange slapped people round the face. It received widespread condemnation after a craze for "Tangoing" people swept the nation's playgrounds, and there were even reports of children receiving serious injuries or even being deafened by being slapped on the ears. Lauren said: "It's not a very nice thing to say, everyone has got different things about them and being nasty about different hair is like being nasty about different skin colour. "I'm happy that my mum has said something about it because I get people saying things about my hair everyday in school and this ad could make it worse."" http://www.yorkshirepost.co.uk/news/You39v...tens.5680028.jp Just bleedin ridiculous to me to be honest. The UK is rapidly losing it's sense of humour and rapidly becoming more and more sue happy like the States.