[from:IGN.com]
Following the successful line of price cuts in the US, Microsoft has finally confirmed that it is to follow suit in European territories, bringing down the price of all Xbox 360 units.
Effective from this Friday, the basic Arcade unit will now retail at £129.99, while at the other end of the range, the 120GB Elite model will now weigh in at £229.99. The standard 60GB model will now retail at £169.99.
All of which brings Microsoft's Xbox 360 down to claim the title of the cheapest current generation console, undercutting both Nintendo's Wii and Sony's PlayStation 3.
"We're proud to be expanding the reach of Xbox as the first next-generation console to break the £150 barrier, making the platform up to £170 less expensive than competitors," said Microsoft's Chris Lewis, continuing, "With well over five million consoles sold to date the combination of the strongest games line up this Christmas, really innovative entertainment experiences and these groundbreaking new price points will ensure we continue to enjoy fantastic momentum in Europe."