I'd welcome it back. Used to trade with the neighborhood kids for their codes to help me save up. Sometimes I'd get a shirt, but I really liked the funkier prizes like the stylus for Phantom Hourglass. I know it's cheap, mass manufactured stuff, but it felt like they actually cared and wanted to reward people for purchasing their games and give something back. Now it just feels too corporate and cliche, spend points towards xyz games you'll never want to purchase, or the occasional title you already own. I don't really want discounts.