That should be Torres on the right...He already was on the UK-Boxart! They change the second player on the boxart for some specific regions. For example in Italy it was Messi and Del Piero. But Messi is always on the cover.
I think this is a quiet popular trend, since they do this with FIFA for every european region
Backlight can be one giant light panel with a diffusor, but recently there's mini/micro LED backlighting, where you can control the light level for smaller areas of the screen, to get better contrast and color range.