I stick with Nintendo only for the games. Zelda has been an important game to me, and I have played and beaten nearly every single game in the series. I love it to death. And they are also behind Fire Emblem, Pokemon, and other franchises that I love, too. As a company, I hate what they do. Their censorship thrown into every jrpg is disgraceful, and ruins a lot of it for me. Many people get sick of hearing us complain about the censorship, but let's face it: we are sick of dealing with the censorship. It's pretty much taking pieces out of a game, no matter how big or small. Fire Emblem, Bravely Second, and now Tokyo Mirage Sessions (which I won't be getting for how horribly they messed it up). This is why I am excited for JRPGs like Persona 5: they won't be censored because they aren't dictated by the toxic Nintendo Treehouse.
Another issue, that has settled down just a bit, are amiibo. I love amiibo and I have collected over 20 of them, but they started off HORRIBLY. They were highly coveted by every Nintendo fan, the preorders crushed Gamestop's servers, and we never got to see certain amiibo in stores. I had to resort to importing for a majority of mine, or just be pure lucky and be there on the day of release. But at least it's toned down just a little bit.
Oh and did I mention how disgusting Color Splash is? Yeah, they need to listen to the fans more if they want to please us.
Other than the godawful censorship and mostly handled amiibo situation, Nintendo is still a beloved company to me. However, I won't support them in many scenarios if they continue on this path of censoring the games we deserve. At this point, I only care for Zelda, Fire Emblem, and Pokemon from them, which is plenty for me. Now, I just continue to wait for Pokemon Moon and Zelda U. But for other games concerning Nintendo, I just look forward to mostly 3rd party games like Monster Hunter and Dragon Quest.