1990 trial
In the middle of 1990, Judas Priest were involved in a civil action that alleged they were responsible for the 1985 suicide attempts of 20-year-old James Vance and 18-year-old Ray Belknap in
Reno, Nevada, US.
[1] On 23 December 1985 Vance and Belknap became intoxicated before going to a playground at a Lutheran church in Reno. Belknap placed a
12-gauge shotgun under his own chin and proceeded to fire the weapon, dying instantly. Vance followed, but survived the self-inflicted gunshot wound with a severely disfigured face. He died three years later.
[2]
Vance's parents and their legal team, headed by Nevada attorney Ken McKenna, subsequently alleged that a
subliminal message of "do it" had been included in the song. They alleged the command in the song triggered the suicide attempt.
[1] The three-week trial was watched closely by the music industry and constitutional lawyers.
[3] In a pre-trial motion, the judge ruled that subliminal messages were incapable of being protected speech under the
First Amendment to the United States Constitution, since they were by definition not noticeable and thus could not form part of a dialogue. Timothy Moore, who testified on Judas Priest's behalf, stated that the plaintiffs (led by McKenna) achieved "a major victory in getting the case to trial in the first place;"
[1] The case was dismissed, with the finding that any subliminal messages within the recording, should they actually exist, were not responsible for the suicides. The lawsuit cost the band approximately $250,000 in legal costs and the judge ordered CBS to pay $40,000 to the plaintiff, since the label did not provide master tapes of
Stained Class to Vance’s lawyers.
[4]
One of the defense witnesses, Dr Timothy E. Moore, later chronicled the trial in an article for
Skeptical Inquirer magazine.
[1] The trial was also the subject of a 1991 documentary entitled
Dream Deceivers: The Story Behind James Vance vs. Judas Priest.
[5] In the documentary, Judas Priest vocalist
Rob Halford commented that if the band were so inclined to insert subliminal commands into their music, messages commanding their fans to kill themselves would be quite counterproductive; from the band's perspective it would be much more practical to insert the command "buy more of our records". Regarding the plaintiffs' assertions that the statement "do it" was a command to commit suicide, Halford pointed out that the phrase "do it" had no direct message to do anything in particular.
Comedian
Bill Hicks referred to the case in his stand-up routines, asking "What performer wants his audience dead?" He performed a sketch mimicking Judas Priest being sick of their wealth, power, and fame and coming up with the subliminal message as a solution to their problems.
[6] Comedian
Denis Leary also commented on the trial on his album
No Cure for Cancer, saying heavy metal bands should put
more subliminal messages in their records: "Kill the band, kill your parents, then yourself".
Source