Hey, I'm not an expert on the subject and I'm very biased on certain topics. There are hundreds of opinion pieces about Nintendo right now and what it should do to "save" the Wii U. I put that in quotation marks because I don't think the Wii U or Nintendo needs saving. What it needs is to focus. Here's what I'm hoping Nintendo is doing to be successful: 1. Release a "myNintendo" and Miiverse app for iPhone, Android, etc. I think this is self-explanatory and may be worked on already. What I'd like to see is something similar to the PlayStation app that Sony is currently offering: it gives you a quick view of your personal account, shows the latest gaming news tailored to you, and allows you to buy games directly from within the app. That last bit is essential and I'm hoping Nintendo is bringing the eShop to smartphones through such an app. Let me buy a game on my iPhone and have the game downloaded automatically on my Wii U, so when I'm home I can just start playing. Additionally it should give me information about my NNID, connected devices (Wii U and/or 3DS), and recommendations based on my tastes. Throw in lots of videos on currently released games and teaser material for upcoming games and it's perfect. All this should be in a single app. The other app would be just for accessing Miiverse, preferably with push notifications. Right now I can access Miiverse on my iPhone through the browser, but unless I check Miiverse separately I can't know if there are any new messages for me. Have the Miiverse app notify me even when I'm not using Miiverse, that'd certainly increase my engagement in the Miiverse community. 2. Push Virtual Console harder. This also is self-explanatory. Bring the GBA, GC, etc. games. And DS games. Release a bunch of games weekly. Make it so that when I open eShop there's a huge banner for new Virtual Console arrivals. Make me want to buy VC titles, so price them accordingly. If Sega can put full games on iPhone and Android for a few dollars, why can't Nintendo release VC titles on the cheap on their platform? Because then I might actually skip playing Sonic games on a touch screen if I can play many other retro games with actual buttons on the Wii U GamePad and not feel ripped off. 3. Work on a 3DS Player peripheral, or a way to connect the 3DS to the Wii U. Perhaps far-fetched, but the hardware at hand is just too perfect for this use. In the fashion of the GameBoy player for the GameCube, I'd like to see a 3DS Player for the Wii U. It could be a stripped down 3DS with just the cartridge reader and a USB connection to the Wii U. Make it cost $99 MSRP, so it won't eat much into 3DS sales. We already have a touch screen and all applicable buttons on the Wii U GamePad, enough to even simulate the Circle Pad peripheral for games that support it. Connected with a TV that's two screens. I don't see why a 3DS Player hasn't been made before! Lots of 3DS owners would surely love playing their games on a TV. It would also expand the library of games available for the Wii U. Alternatively, release a cable and applicable software for the Wii U to connect to an existing 3DS and have the game displayed on the TV and Wii U GamePad. That would make the Wii U enticing to 3DS owners as a "peripheral" to play their games on a TV. It would also make Wii U owners more likely to go out and purchase a 3DS. Having DS games on Virtual Console is not enough, 3DS games are readily available and on the shelves of almost every electronics store or supermarket. There's so much both gamers and retailers could benefit from. 4. Keep making Nintendo Directs. Keep an open conversation with your customer base. What makes Nintendo different is the way they handle their public presence compared to other companies. Sony and Microsoft do not have a "Direct", so Nintendo should do their everything to keep their customers in the know of upcoming and current developments. Perhaps a bi-weekly schedule. Let us know what's going on inside Nintendo. Drop small tisbits of great things at are coming. That's a great way to keep the media's attention and the perfect way to create free additional marketing as people will share the videos on social networking sites. The myNintendo app I mentioned above should even notify you on your smartphone that there's a new Nintendo Direct and let you watch it right there. Make Nintendo Direct a way for customers to voice their opinion and have their concerns addressed. Something like a brief "Ask Iwata" section at the end of a Nintendo Direct where Iwata answers fans' queries in the video. It'd create a huge boost in media presence. Let people comment on Facebook, Twitter, YouTube, what they want to know. And let one lucky fan get a direct response to his/her question in the next Nintendo Direct. 5. Finally, focus less on the Wii U GamePad. Make Wii U the console that support every style of play. Thus far Nintendo hasn't IMO demonstrated the true potential of the Wii U GamePad. Perhaps we will never see a "killer app" for it. Nintendo Land is perhaps the best exhibition of the capabilities of the Wii U GamePad, but it still falls short in the "must have" factor if you ask me. And that's perfectly fine. Seeing that there are many other input options for the Wii U (e.g. Wiimote, Wiimote + Nunchuk, Wii U Pro Controller), promote that instead. They already have the best motion gaming in the industry (in terms of games and accessibility), they pack in the Wii U GamePad with every Wii U, and they have a very good traditional controller (Wii U Pro Controller) available, so let people know there are many different ways to enjoy the Wii U. It is the most diverse console as far as input options go, so make the games reflect that diversity. I don't mind that DK: Tropical Freeze doesn't use the Wii U GamePad. It's a traditional 2D platformer, so focus on making it a great game instead of wasting effort on a forced integration with the Wii U GamePad. And when there's a game that could really benefit from the Wii U GamePad, utilize every inch of it. Right now I think the only true killer app for the Wii U GamePad would be the 3DS Player I mentioned above. Apart from Off TV Play there's really no "must have" reason to play with the Wii U GamePad IMO. ---- So that's it. Sorry for the long post, feel free to criticize and comment!