First fire emblem and now Luigi's dark moon. Its not a coincidence with them announcing their digital sales apparently soaring. They are intentionally limiting stock so that die hard fans or people who can't wait buy games off the eshop which they receive 100% profit. The eshop is complete bs, yes its easy to use but its not tied to any type of account so when you lose or get your 3ds stolen poof all your games are gone. Their excuse that they didn't anticipate the popularity may have worked with fire emblem but a luigi game? With Mario and spinoffs stuff being so popular today? I don't think so. People have to oppose this kind of practice. Easy way is to not buy digital version of popular games but I know people won't do that. Instead I encourage everyone to spread the word. I personally think stopping this kind of stuff is good for the consumer in the long run.