Sony announces Inzone, a PC-focused gaming gear brand

sony inzone.JPG

Sony is expanding to cater further to the PC gaming market. Its latest move is the launch of Inzone, a gaming gear brand aimed at PC gaming. The brand's name is meant to refer to the immersive feeling gamers experience when they are “in the zone”, Kazuo Kii, Sony president of home entertainment and sound products told The Washington Post in an exclusive article.

“We are entering the gaming gear industry with monitors and headsets at an exciting time, since gaming and esports have gotten even more popular over the last few years,” Kii said. “We are leveraging Sony’s high quality display and audio technologies to deliver products that will allow gamers to immerse themselves into their gaming world.”

Inzone's debut products include monitors and headsets. For monitors, launching this summer is a $899 4K resolution monitor with a 144-hertz refresh rate, and, available sometime later this year, is a $529 1080p monitor with a 240-hertz refresh rate. As for headsets, the Inzone line will include a wireless one retailing for $299 that features noise cancellation and synthetic leather, a $229 wireless headset without leather or noise-canceling features and $99 wired headphones. All 3 models will come with a spatial sound field feature

“We are not saying we are not focusing on the PS5 users. But because we are latecomers to monitors and headphones for [the] gaming segment, we believe we have a chance to catch up,” Kii said. “I believe if top players from top companies mention ‘Oh, Sony’s Inzone is great,’ we can catch up.”

While the monitors and headsets are geared towards PC gaming, the colour palette seems to be inspired by the PS5. Indeed, the monitors are compatible with the PS5 and will optimize screen colors once connected. The monitors are also said to have a "switcher feature", that allows for the simultaneous connection of a mouse, keyboard and headset setup to both a PC and PS5, and switch between the two.

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alt_Human said: "Those" prices? $299, $229, and $99 dollars are "those" prices? It's great you're happy with your purchase, but I'll have to assume you're not very knowledgable in the headphone department & have never heard a $50 set of cans vs a $300+ pair that actually has decent frequency response consistency, treble/midrange/bass accuracy, a good soundstage, etc. $300 is kinda nothing for a good headset. Try a pair of $1500+ open back Sennheisers and suddenly that $50 Pulse 3D headset sounds like a $1 set of ear buds from Wish. Although it's not necessery to spend THAT much on a headset to get something that will blow the Pulse 3D out of the water in a heartbeart. The Astro 50 Gen 4 is under $300 and annihilates the Pulse 3D in almost every aspect. There's a huge difference between "just fine" and actual quality. With some things you really do get what you pay for. As stated, I'm glad you're happy with your purchase. I just personally perfer audio quality over price and I would never be happy with "just fine" headphones. Click to expand... Lol yes I'm aware that high-end studio/HD headphones exist and all that. You're generally not gonna get that kind of quality from gear marketed to gamers, however, so I prefer to find a deal where possible. Maybe one day I'll be able to spoil myself with a $300+ pair.  
Your kind words warmed my heart))
 
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Becasue you don't care about HDR doesn't mean no one else does or that it's not worth an additional $150. From my own personal experince, I don't notice tons of difference between 1080p and 4K unless my face is planted on the screen. But what I DO notice a huge differece with, is when Dolby Vision or HDR10+ is added on top of that 4K. I would personlly NEVER buy a tv or monitor that didn't support those technologies. And I'll glady pay more becasue the diffecent between 4K and 4K HDR is significant and WELL worth it for me personally since I also do equal amounts of gaming and movie watching.
The jump to HDR also gives you a bigger impact on perceived sharpness then the jump from 1080p to 4k.

The dynamic range and contrast increases has an effect on perceived sharpness more then the resolution jump to 4k.
 
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Well, Sony had the gold standard with the Trinitron. Maybe they can hit another home run?
They are hitting a home run with their TV's right now. The have the best QD-OLED (A95k) available and best TV you can buy right now. They always got the tv market with top quality tv's.
 
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Even though these specific models don't make sense for me to make a purchase right now, I am excited to have Sony back in the monitor game and making more PC gaming peripherals.

I think this has a chance to be really big in the future.
 

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There's been over 19 million PS5s sold. They aren't losing $ by bringing their exclusives to PC. Sony has always been involved in a large amoiunt of products, not just the PlayStation line. It's like saying "Looks like no more Uncharted games since Sony released an Uncharted movie." Or that Series S|X must be the last Xbox's because MS released some new PC perhiperals. Sony are just adding an additional line. I don't believe it has a single thing to do with the last Sony console. Not by a long shot.

The problem is not the units sold, the problem is that a good vast chunk of those units are being hoarded by scalpers and out of the hands of the typical customer. The issue is because of this and the fraction of actual PS5 owners who are actually playing with them are small enough that even at this point Sony nor its developers have felt confident enough to move past the cross-gen period and into PS5 Only titles, because the userbase is still actively small despite sales of hardware and compared to the continuing large number of active PS4 owners that have not been able to make the jump yet because of said scalpers.

The concept of bringing their games over to PC is to try and actually make profit on the games themselves because unless you forgot the core practice of being in the games industry of selling specific hardware and games, Console hardware sells at a loss to the company. Its the games themselves that make up the difference in loss because when selling a big piece of hardware at a loss per potential owner, that entails their investment is to buy games and play on it, where the games and content generate the extra revenue needed to cover said losses for the hardware. Its a practice that is standard in the industry, and all 3 main players do so until they reach profitability. Sony is not meeting that goal here because of the very problems I outlined, when your hardware moves not because of prospective fans or gamers but because of scalpers hoping to sit on stock and flip it for higher prices that hardware is still being sold at a loss to them without the benefit of games being sold to offset that loss and even gain profit.

Moving their exclusives to PC helps this greatly, because now you will not need a PS5 to play exclusives anymore, and Sony will get its money back from these sales. Will this mean its the end of their console war bid? Not likely for right now at least. But I am more than sure that Sony is looking for more avenues for their IP's than the closed ecosystem that is the console gaming sphere they have participated in with Nintendo and Microsoft. If the future is marketing and making the most out of their IP's and getting them to the hands of the people no matter the platform that it is on, that will profit higher in the short term and long term than selling specific hardware to do the same thing at a loss in the short term and profitability in the far long term. We will probably still get a PS6 out of this, but after that? If this proves more beneficial than their hardware sales? It might be the last console outing from them.
There is a noticable sharpness jump in 1440p. 1080p looks blurry by comparison. Try 1080p at 27 inches or even 25 inches. Very blurry.

While 4k is too much for even current graphics cards to handle at above 60hz for many modern titles.

1440p is a good middle ground for sharpness and hz performance. There is no negatives for 1440p existing in the PC market space targeted to gamers that have more control over resolution output of their games over console counterparts. And popularity for 1440p displays have shot up in the past two years meaning a big interest in them.

In TV world there's basically hardly any 1440p TV's. Majority of TV's are 1080p and 4k. The resolution movies are mostly in. So it makes sense. Different markets target different things. If their was no interest in 1440p pc displays then companies won't produce them just like tv's.

I have come across no negatives in owning a 1440p pc display. And I have a 4k TV for "4k consoles" or even 1080 and 720 res consoles as any decent TV you buy nowadays is mostly 4k.


I use a 27 inch and 24 inch 1080p display and honestly I find it more than comfortable. Sure there might be some benefits to 4k in the long run but right now most people will not see it justifiable for the prices they exist for. 4k just seems like an excess for something that close to you, its far better for large TVs for now.
CRT tech was analog though so users benefited from lower latency. I highly doubt display manufacturers could invent similar tech to replicate its performance and emulation is nothing, but a pipedream stopgap, and if it could happen then it would take years and millions of dollars worth of R&D.
Well, Sony had the gold standard with the Trinitron. Maybe they can hit another home run?

Not to be the "fanboy of sorts" to dispel this but Sony has not been really on the forefront of pushing technology developments all that much in the last 20 or so years. Its been more or less stagnant for them and as a result had cost cut several different areas of their company and production to stay afloat with what they know works and sells well despite their brand mostly not carrying much weight anymore aside from the gaming world and maybe some AV budget audiophiles. They are almost on the same level of relevance as RCA is now, with the only difference that their name still carries some quality value to it thanks to those existing products people are fans of still.

To drive the point even further home, those Sony TV's are not even using their own panel tech half the time. Utilizing LG's OLED tech or other companies and simply calling it their own. Its like the same shit when Apple was bragging about their "Retina Display technology" they use in their products despite their display tech being made and sold to them by Samsung of all corporations.

The sad truth is that a lot of the things that companies make are not really using their own technology anymore. Maybe some higher end, extreme end stuff or conceptual prototypes sure but most consumer stuff is just rebranded shit being upsold for profit because of a name people perceive to trust. That includes the components in hardware too.
 
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The problem is not the units sold, the problem is that a good vast chunk of those units are being hoarded by scalpers and out of the hands of the typical customer. The issue is because of this and the fraction of actual PS5 owners who are actually playing with them are small enough that even at this point Sony nor its developers have felt confident enough to move past the cross-gen period and into PS5 Only titles, because the userbase is still actively small despite sales of hardware and compared to the continuing large number of active PS4 owners that have not been able to make the jump yet because of said scalpers.

The concept of bringing their games over to PC is to try and actually make profit on the games themselves because unless you forgot the core practice of being in the games industry of selling specific hardware and games, Console hardware sells at a loss to the company. Its the games themselves that make up the difference in loss because when selling a big piece of hardware at a loss per potential owner, that entails their investment is to buy games and play on it, where the games and content generate the extra revenue needed to cover said losses for the hardware. Its a practice that is standard in the industry, and all 3 main players do so until they reach profitability. Sony is not meeting that goal here because of the very problems I outlined, when your hardware moves not because of prospective fans or gamers but because of scalpers hoping to sit on stock and flip it for higher prices that hardware is still being sold at a loss to them without the benefit of games being sold to offset that loss and even gain profit.

Moving their exclusives to PC helps this greatly, because now you will not need a PS5 to play exclusives anymore, and Sony will get its money back from these sales. Will this mean its the end of their console war bid? Not likely for right now at least. But I am more than sure that Sony is looking for more avenues for their IP's than the closed ecosystem that is the console gaming sphere they have participated in with Nintendo and Microsoft. If the future is marketing and making the most out of their IP's and getting them to the hands of the people no matter the platform that it is on, that will profit higher in the short term and long term than selling specific hardware to do the same thing at a loss in the short term and profitability in the far long term. We will probably still get a PS6 out of this, but after that? If this proves more beneficial than their hardware sales? It might be the last console outing from them.



I use a 27 inch and 24 inch 1080p display and honestly I find it more than comfortable. Sure there might be some benefits to 4k in the long run but right now most people will not see it justifiable for the prices they exist for. 4k just seems like an excess for something that close to you, its far better for large TVs for now.



Not to be the "fanboy of sorts" to dispel this but Sony has not been really on the forefront of pushing technology developments all that much in the last 20 or so years. Its been more or less stagnant for them and as a result had cost cut several different areas of their company and production to stay afloat with what they know works and sells well despite their brand mostly not carrying much weight anymore aside from the gaming world and maybe some AV budget audiophiles. They are almost on the same level of relevance as RCA is now, with the only difference that their name still carries some quality value to it thanks to those existing products people are fans of still.

To drive the point even further home, those Sony TV's are not even using their own panel tech half the time. Utilizing LG's OLED tech or other companies and simply calling it their own. Its like the same shit when Apple was bragging about their "Retina Display technology" they use in their products despite their display tech being made and sold to them by Samsung of all corporations.

The sad truth is that a lot of the things that companies make are not really using their own technology anymore. Maybe some higher end, extreme end stuff or conceptual prototypes sure but most consumer stuff is just rebranded shit being upsold for profit because of a name people perceive to trust. That includes the components in hardware too.
Sony TV's offer different things even if they use the same panel. Sony has never called LG panel their own. You made that up.

Also

https://www.techweekmag.com/news/tv...-the-us-smart-tv-market-leaving-behind-vizio/
 

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The problem is not the units sold, the problem is that a good vast chunk of those units are being hoarded by scalpers and out of the hands of the typical customer.

Stopped readng after that. PS5's aren't stockpiling in scalpers closets, they're being sold like hotcakes. The majority of people with a PS5 are actually playing them.
 

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Sony TV's offer different things even if they use the same panel. Sony has never called LG panel their own. You made that up.

Also

https://www.techweekmag.com/news/tv...-the-us-smart-tv-market-leaving-behind-vizio/
Not the argument I was trying to make, the point I was making is that Sony really does not make its own hardware advancements anymore. If you are expecting something from the akin to the glory days of the 80's and 90's with their CRT tech, audio and more they basically tapered off most of their development in the early 00's aside from making a few last pushes in the realm of force adopting new format standards with Blu-Ray being their last big success in that area. Sony really has not done much since then in the consumer realm of tech development aside from marketing and pushing their gaming stuff which has the most attention now for them. Also I made nothing up, you inferred that I was saying that Sony was covering tech that was not theirs as their own. Sony might not lie like Apple does about where it gets its technology from but it also does not publicly state where its tech/important components come from either. Anyone with half a brain can figure that out, but most brand loyal consumers don't tend to use much in the way of critical thinking skills when looking for their next hardware purchase.

Also if you are going to throw data sheets around then use a site that is better tailored around sales stats.https://www.statista.com/statistics...g-manufacturers-tv-market-share-sales-volume/
 

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Stopped readng after that. PS5's aren't stockpiling in scalpers closets, they're being sold like hotcakes. The majority of people with a PS5 are actually playing them.

Can you provide any evidence of this in a factual sense?

Meanwhile
https://www.videogameschronicle.com...ong-term-health-of-the-console-report-claims/
https://gamerant.com/ps5-consoles-scalpers-profits/
https://deceitfuldata.medium.com/at...circulation-have-never-been-used-5852e1afd28b
https://www.makeuseof.com/sony-sold-4-5m-ps5s-2020-how-many-scalpers/
 
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LMAO! Wtf ever. Proof? Look at ebay sales or any other 3rd party sale sites. I also have my own proof of having purchased MANY PS5's and being able to re-sell them SAME DAY. Your links are worthless. The only thing they show is that scalpers buy a lot of PS5's and that they make good profits. There was never any argument about the info in the links you've shared. The argument was that they aren't NOT being re-sold,. None of the links say anything about scalpers keeping 10's, 100's, 1,000's of them stockpiled and not being able to re-sell. If you think scalpers are sitting on piles of unsellable PS5's, you're WAY out of the loop. Next time you want to post evidence in a factual sense, try to stay on topic instead of moving the goal posts.
 

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LMAO! Wtf ever. Proof? Look at ebay sales or any other 3rd party sale sites. I also have my own proof of having purchased MANY PS5's and being able to re-sell them SAME DAY. Your links are worthless. The only thing they show is that scalpers buy a lot of PS5's and that they make good profits. There was never any argument about the info in the links you've shared. The argument was that they aren't NOT being re-sold,. None of the links say anything about scalpers keeping 10's, 100's, 1,000's of them stockpiled and not being able to re-sell. If you think scalpers are sitting on piles of unsellable PS5's, you're WAY out of the loop. Next time you want to post evidence in a factual sense, try to stay on topic instead of moving the goal posts.

Ah, so you are part of the problem and are a Scalper yourself. No wonder you are so defensive about Scalpers. That makes sense.

Also
tmp2.png


I think that there are many just sitting around in general because they are waiting for someone desperate enough to buy at those prices is indeed a problem. This is just for the ask prices on StockX, not even the bids, not even the ebay ones lol. You are part of the problem, and you are trying to justify your actions by trying to make facts illegitimate in your arguments which you can't even back up aside from providing yourself to be a part of this very problem.

All I can say is, congratulations in your quick gains in screwing over others in a screwed up time. I hope it was worth it in the end. I do not think I need to defend myself any further here based on your actions and clear intent.
 

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Not the argument I was trying to make, the point I was making is that Sony really does not make its own hardware advancements anymore. If you are expecting something from the akin to the glory days of the 80's and 90's with their CRT tech, audio and more they basically tapered off most of their development in the early 00's aside from making a few last pushes in the realm of force adopting new format standards with Blu-Ray being their last big success in that area. Sony really has not done much since then in the consumer realm of tech development aside from marketing and pushing their gaming stuff which has the most attention now for them. Also I made nothing up, you inferred that I was saying that Sony was covering tech that was not theirs as their own. Sony might not lie like Apple does about where it gets its technology from but it also does not publicly state where its tech/important components come from either. Anyone with half a brain can figure that out, but most brand loyal consumers don't tend to use much in the way of critical thinking skills when looking for their next hardware purchase.

Also if you are going to throw data sheets around then use a site that is better tailored around sales stats.https://www.statista.com/statistics...g-manufacturers-tv-market-share-sales-volume/
It doesn't matter where the Panels come from. All display manufacturers source panels somewhere else. PC Monitor manufacturers do this all the time. The Switch sources panels somewhere else.

But not all Brands offer the same thing. Panel may be the same but firmware and other hardware may be different. Sony was one for the first to use heatsinks in their WRGB OLED panels. They are the few pushing out for QD-OLED tech.
 
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Sony has not been really on the forefront of pushing technology developments all that much in the last 20 or so years. Its been more or less stagnant for them and as a result had cost cut several different areas of their company and production to stay afloat with what they know works and sells well despite their brand mostly not carrying much weight anymore aside from the gaming world and maybe some AV budget audiophiles.
This is the most unhinged and uninformed take I've heard in a long, long time. Look up who makes the top camera sensors for smartphones in the world. The one's used in Apple iPhone and Samsung Galaxy and Google Pixel. I'll wait.

Then look up what the manufacturer of the most popular mirrorless camera and try to take a wild guess who makes the camera sensor for that.
 

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This is the most unhinged and uninformed take I've heard in a long, long time. Look up who makes the top camera sensors for smartphones in the world. The one's used in Apple iPhone and Samsung Galaxy and Google Pixel. I'll wait.
Kay.

"The Google Pixel 6 Pro's upgraded camera hardware is headlined by a 50MP Samsung GN1 sensor with a 1.2 micron-pixels and 1/1.31 inches image sensor size. This is a massive jump from the previous Sony IMX363 sensor Google used in the Pixel 3 to the 5a"
Source

Also funny that you wanted to mention Pixel, given that they were using an old as hell Sony Sensor for their last few generations to try and prove that their camera software can make anything look good, even on dated hardware and users still called them out on that shit enough that they finally moved on and upgraded their camera tech in the latest model.

-
As for Samsung? They seem to use a combination of Samsung's own Sensors as their mainline with Sony's for other camera modes such as ultra wide.
Source

-
Apple? You have me there, they seem to use Sony for all their stuff it seems. But knowing them they probably did not want to give Samsung anymore money for parts than they already do.


Then look up what the manufacturer of the most popular mirrorless camera and try to take a wild guess who makes the camera sensor for that.
Looks like Canon is still ahead of the curve there. But hey! Sony is at a distant, almost half in second!

Source



Should that be enough for you or do you want to move your goalposts? If you do may I suggest next time to do your own research in the subject before making someone else do it for you just to prove you are not true in your statements. At least then you won't be wasting either of our time..
 

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You have no idea what you're talking about @Dr_Faustus.

Top Smartphone Camera: https://www.dxomark.com/smartphones/

It's the iPhone 13 Pro, with a Sony sensor.

Top Camera: https://www.dxomark.com/Cameras/

it's the Hasselblad X1D-50C, with a Sony sensor.

Your "sources" are quite literally editorials from three tech blogs.

Wonderful, you still have not learnt anything and decided to continue this pointless argument.

1. I already acknowledged the iPhone used Sony sensors in the previous post. Please read.
2. The iPhone 13 Pro is in 5th Place overall, it even says so in its own listing.
3. Because you are going to probably try flinging this at me anyways because you clearly have more time to waste than I do, the "No.1 Smartphone Camera" on that list which is the "Honor Magic4 Ultimate" also uses a Sony Sensor. Too bad its a phone that does not have much of a market seemingly outside of China. Which leads to my next point:
4. DxOMark has been caught up in controversy after controversy in regards to their scoring methods and that they work with specific hardware partners in ways that would help boost their scores. So much the case that anyone worth their salt in the background of Photography tends to avoid their recommended scores or at the very least take it with some knowledge in the matter of their methods of rating things.

Take it from someone with a background in technology, that's familiar with Photography enough to have it as a hobby, your arguments masking blatant favoritism are a dated concept. Sony's only real push anymore in its market is anything and everything involving its Gaming/Networking Sector with the others being being secondary or even less so important to them. It's why they are investing more in the digital marketplace with their games, why they are pushing them to PC so they can start moving away from the Console business model that they have locked themselves down to and are dealing with its limitations as of this current scalper plagued generation. Why they are interested in extending their IP's to different forms of media such as making movies/TV series on them. Why they are going out of their way to make several Live Service models to milk more money away from prospective players. Its all in this sector for them that they see their future in.

Outside of its gaming, Sony either exists at the middle/low end market or at the very, very high end niche market. Most people just do not think of them much outside of these two points, as there are far better, more well known and accepted brands out there now that have taken the crown away from Sony that it once had a dominance over back in the 80's and 90's/early 00's. If they did not even have Playstation become the only thing keeping them relevant in the consumer marketplace especially in the early 00's with the PS2, chances are they would have lost all relevance and became akin to RCA now and be a trash brand for the stupidly cheaply made products to be sold to people who were nostalgic of the Sony of yesteryear.

I am ending this argument here. I am not going to be wasting any more of my time responding in a old thread to someone who seems too invested to keep things drawn out for the sake of stroking their favoritism and masking it for the sake of having nothing better to do with themselves.
 
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