They literally burned their rep and ran. It's tragic but not surprising.
What surprises me is the lack of consistency with their product line.
EZ-Flash II and III (where I started my EZ-Flash journey) were hot garbage and difficult+cumbersome to use.
EZ-Flash IV (White, miniSD) was a banger, despite the weird miniSD formfactor.
EZ-Flash IV Redux (Black, microSD) was a no-frills update, but still a banger.
EZ-Flash V and VI was fairly well-recieved, but you don't really hear much about them.
EZ-Flash 3in1 was a banger.
EZ-Flash Jr - Hot garbage with no support (or even EOL support, despite still being an actively sold product) with many issues left unaddressed. Leaves me thinking they need a hardware revision to fix the issues, and that they don't want to admit it or do that. The menu is sluggish as hell for seemingly no reason, especially navigating page by page. The power-draw on this thing at boot, loading ROMs, and saving progress is just ridiculous and causes power straining issues on IPS-modded Gameboys, instability at SD INIT, and can crash the system at any time. My fix is to set the screen brightness as low as possible at boot, load your ROM, and then play with the screen turned up. Lower it again to save and reboot to flush the save to SD. 0/10, cannot recommend this garbage cart.
EZ-Flash Omega was a banger with a few issues later addressed in firmware upgrades and kernel updates.
EZ-Flash Omega DE is quite literally perfect, especially with the community support here on the Temp for kernel updates and custom skins.
EZ-Flash Parallel took everything you'd expect from a NDS Flash cart, and broke it in some way. At least the shell and PCB look nice though. I'm unaware if they've fixed any of the issues it had at launch with firmware or kernel updates at this time, as I haven't kept an eye on it.
But yeah... their product consistency is just all over the place, and it sucks because they really do make some cool stuff on occasion. Just doesn't instill any confidence in buying their products, especially at launch.