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(can't post links as I'm new here, sorry!)
From the reviews and listing pictures it seems like they are actual bootlegs and not just R4/Ace3DS carts with a slapped on sticker, one thing to note is the seller mentions they only work in DS Phat/Lite consoles, so it clearly can't bypass the security on DSi and up.
Another interesting thing is the screenshot in the listing, which shows a screenshot of the cart being recognised as the actual game title in English. But more than likely he's just got a supplier in China or something, as I can't find any threads on people successfully making their own bootlegs (if you don't count an autobooting flashcart).
Just ordered a fire cart for myself to experience the jank of early DS flashcarts haha, at least the slot-2 dongles for those are still super cheap on ebay, unlike N-cards which are rarer than hen's teeth.
Very interesting to hear your knowledge of bootlegs!