SEGA and Microsoft are teaming up for a "strategic alliance" involving the Azure cloud platform
While this kind of partnership isn't as shocking as one with Nintendo might be, SEGA will be forming a "strategic alliance" with its once-competitor Microsoft. The two companies will be teaming up in order for SEGA to explore creating "large-scale, global games" in the future, utilizing Microsoft's Azure cloud technology. This also includes what SEGA refers to as "Super Game". which is a new initiative all about releasing content that focuses on four main tenents: global, online, community, and IP utilization.
We are very pleased to announce today that we are considering a strategic alliance with Microsoft to help develop SEGA's new “Super Game” initiative as well as build a next-generation game development environment. By considering a strategic partnership with Microsoft, we seek to further advance our game development so that our titles can be enjoyed by fans all over the world; in this regard, we aim to build an alliance that utilizes both SEGA's powerful game development capabilities and Microsoft's cutting-edge technology and development environment.
According to a briefing from SEGA that took place in May 2021, one of these "Super Games" will be a key strategy for them, and is set to be released within the next five years. That same presentation also showed that SEGA believes in expanding older intellectual properties, by making reboots, remakes, and remasters of popular franchises.
SEGA has played such an iconic role in the gaming industry and has been a tremendous partner over the years. We look forward to working together as they explore new ways to create unique gaming experiences for the future using Microsoft cloud technologies. Together we will reimagine how games get built, hosted, and operated, with a goal of adding more value to players and SEGA alike.