Satoru Shibata is now the Outside Director for The Pokemon Company

Discussion in 'GBAtemp & Scene News' started by Chary, Jun 4, 2018.


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    Those that live in European territories will be familiar with the name Satoru Shibata, the former president of Nintendo of Europe. Earlier this year, it was announced that he was stepping down from his long-held role at the company, and instead would be moving to a director's position, though it was not further elaborated until now. Shibata is currently an Outside Director for The Pokemon Company. Nintendo cites his outstanding overseas marketing and company management skills for this new job. He will be responsible for guiding decisions made by The Pokemon Company while also balancing that with being on the Nintendo Board of Directors.

    It's still not known who will be taking over as the head of Nintendo of Europe, though this may be revealed at Nintendo's shareholders meeting on June 28.

    :arrow: Source
     
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    Discussion (24 replies)
  1. SushiKing

    SushiKing GBAtemp Advanced Fan

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    This is good news right??
     
  2. RedoLane

    RedoLane GBAtemp Advanced Fan

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    I loved his presentations at the Nintendo Directs of Europe.
    Rather than trying to be silly and funny like Iwata(R.I.P) did, he presented each title with a calm face.
    Both were serious, but I admired Shibata-sensei more because of his style.
     
  3. nolimits59

    nolimits59 GBAtemp Advanced Fan

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    Yeah... x)
    [​IMG]
     
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  4. damiano2712

    damiano2712 Advanced Member

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    THERE'S A RAY OF LIGHT FOR THE POKEMON FRANCHISE! NOT ALL HOPE IS LOST!
     
  5. RedoLane

    RedoLane GBAtemp Advanced Fan

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    THIS WAS ONE EXCEPTION AND YOU KNOW IT
     
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  6. Sora Takihawa

    Sora Takihawa Planeptunes Male CPU

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    hell yeah
     
  7. Ericjwg

    Ericjwg GBAtemp Psycho!

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    yokai watch dance with dat serious face:rofl2:
     
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  8. Veho

    Veho The man who cried "Ni".

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    What exactly does an "outside" director do? As opposed to an "inside" director? Is that someone who runs the company but doesn't financially depend on its success because he doesn't work there? What happened to the previous "outside" director? What happened to the previous inside director? Is the Pokemon company doomed? Is the position a sinecure and they're moving him there to get rid of him? Details please ;O;



     
  9. anhminh

    anhminh Pirate since 2010

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    Outside director direct everything outside of the game I guess. The previous is either "stepping down" or "retired early".
     
  10. pedro702

    pedro702 GBAtemp Guru

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    tbh i have no idea what an outside director does, imo seems to me they are gonna keep him on the company until retirement and just made a new position where he literally doesn't need to do anything lol.
     
  11. osaka35

    osaka35 Instructional Designer

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    Pokemon Company is a weird entity anyway. Well, I don't know much about business models so maybe it's just weird to me. It's a company that is an agreement between three other companies to ensure everyone's on the same page and the various copyrights/etc are protected and handled appropriately between them. so...outside director? I'd love to see their list of duties.
     
  12. pedro702

    pedro702 GBAtemp Guru

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    i think pokemon company is the one working on licensing pokemon stuff from toys,tv rights spinoff pokemon games(made by other studios like colosseum XD,pokepark,etc) and such.
     
    Last edited by pedro702, Jun 4, 2018
  13. Nollog

    Nollog GBAtemp Addict

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    It'd probably because Pokemon Company is a seperate company from Nintendo, so Shibata will probably be overseeing how the company is performing for Nintendo, rather than controlling Pokemon Company.

    I ain't no business (wo)man though.
     
  14. osaka35

    osaka35 Instructional Designer

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    Exactly so, but each company (nintendo, game freak, creatures) has their own set of rights to various pokemon names, and the pokemon company kind of coordinates and manages them. As I understand it, they're more facilitators and ensuring all things pokemon are handled with one voice. I feel like I should learn more about how this kind of business model operates X'D
     
  15. Steena

    Steena GBAtemp Advanced Fan

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    Nintendo, creatures, and gamefreak have equal ownership of the pokemon franchise and pokemon company, they created it to manage the worldwide merchandise since between gen 1 and 2 it had become a worldwide phenomemon of massive scale. (it seems very recently creatures sold its third of the ownership but i can't verity this.)
    the initial partnership happened because Pokemon gen 1 initially was not a nintendo game, but a GF standalone as GF is a fully detatched third party; however, they ran out of money and went to pitch the concept to nintendo who helped in exchange of getting of ownership and they also made creatures do the same thing, either to spread the risk investment or because they needed more money. If GF had the crystal ball and knew pokemon would be so successful, they most likely would never have done this deal and would have gotten funding somewhere else.
    Nintendo doesn't own gamefreak in any capacity, however nintendo owns the copyright of the pokemon name, such as the franchise title, pikachu, the characters, etc. gamefreak can and has made games on non-nintendo platforms, but i imagine it's mostly wasted effort since they have what prints gold already so they keep it to a minimum.
    to complicate things further, nintendo owns a part of creatures. nintendo also fully owns the pokemon trademark, so i imagine this means that a pokemon product can only ultimately be allowed by nintendo's decision (GO, those old pc tutorial card games, etc). I think if this weren't the case, you'd see mainline pokemon on every platform and it'd sell 30million copies+ per title, especially smartphones nowadays.

    tl;dr
    the franchise ownership part means all 3 companies have equal weight on business directions regarding the whole franchise (development investments, merchandise distribution, creation of cards, touraments, marketing, cartoon, movies production, design direction/production of the new pokemon, salaries etc, including the decision to outsource any of it - as it recently happened with a few recent pokemon designs that have been commissioned to popular artists outside of the company) - the trademark part, which is fully owned by nintendo, means nintendo has the final word to what official product goes where. this means that the company does not fully operate in nintendo's best interest, just a third, but nintendo has a leash on where the products go.
     
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  16. Noctosphere

    Noctosphere Adoptive father of my kitty named Zelda

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    Back with kitty Zelda forever :D
    Is he Satoru Iwata's son?
     
  17. pedro702

    pedro702 GBAtemp Guru

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    no ... lol
     
  18. Noctosphere

    Noctosphere Adoptive father of my kitty named Zelda

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    Back with kitty Zelda forever :D
    dont lol me, it was a serious question:angry::angry::angry:
     
  19. Haider Raza

    Haider Raza Alhumdulillah

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    LOL! I missed a lot of news. Before I use to check GBATEMP daily.
     
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