I'm with Hells Malice (and apparently the majority of voters). Okay, so it's a game comvention. Nice. Are there announcements to be made/expected, or is it just rehashing the same old demos and annoying the game developers who want to be making games rather than playable demos?
It's on par with E3 and TGS it's like the E3 for Europe.
Expect a bunch of new games to be announced across all platforms as well as new news on all consoles.