Inaba also discussed the challenges of creating Vanquish, a new IP that will enter a crowded market of third-person shooters, most of them developed by western companies. He noted that the people at Platinum "enjoy new challenges" and are encouraged by the fact that third-person shooters constitute such a popular genre. This, despite the fact that the genre has struggled to take hold in Japan, which Inaba believes is "very unfortunate because there are so many great games in the genre."[/p]