Nintendo is teaming up with Tag Heuer to release a limited, $2,000 smartwatch

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Mario is making his way to posh luxury with the release of a limited-edition collaboration project. Nintendo and watchmaker Tag Heuer are releasing a smartwatch that features the one and only Super Mario. The "Tag Heuer Connected x Super Mario Limited Edition" smartwatch will rock Android's Wear OS, but will come outfitted with exclusive Mario faces and animations. Only 2.000 watches will be made, and they'll come at a price: $2,150. That money will net you the watch, the prestige of owning a piece of "gaming-themed fashion tech" and all those cutesy physical activity-monitoring Mario animations. It's planned to go on sale at select Tag Heuer locations later today, though all pre-sale reservations are already sold out.

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eyeliner

Has an itch needing to be scratched.
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This is limited, so the replicas will just be kept inside the box, for the buyers waiting to resell them later for more.

This is the only usage I see.

If they were more widespread with less of an asinine price, we could actually see someone wear it sometime.

But I can't feel that Nintendo is firing in all cylinders to make money. I wonder if they are in financial straits...
 
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