I haven't done this in a while, but I feel like picking up from where I left off with in my previous topic. Let's look at this as part two of the "Nintendo's Future" saga. This whole idea of Nintendo crumbling and being unable to come back from their gaming woes has very much intrigued me. I would often like to believe that they could come back and create a new product that would blow gamers away, but maybe it's time to look into the other alternatives... Going back from where I left off, I left some criticisms and comments on Nintendo's current structure as it is, and looking back at that piece, I still find that my conclusions at this point haven't changed. I think it is time to see Iwata take the responsibility, which he is, and maybe make a new foray into a new territory. Interestingly enough, he's actually done so in the form of health care and fitness. Back in the early days, Nintendo actually used to be a trading card game and board game creator; at some point the ideas stopped taking off and Nintendo made the foray into video gaming, certainly one of their better decisions. Thinking about it now, maybe Nintendo's video gaming time is over. Maybe that ship has sailed and it's time to move into a new industry. When we as gamers look at it, sometimes we see that Nintendo just isn't doing as great as it has in the past. The Wii U has flopped from lack of advertisement and software titles, the 3DS is doing well but not selling in explosive numbers like the Nintendo DS, and their implementations on the online infrastructure are being trounced by Microsoft and Sony. I believe that with these warning signs it might be a matter of time before Nintendo should just focus instead on this newfound brilliance, and here is why. As an American, I see all sorts of statistics on how unhealthy we are. Obesity is rising here in the United States, some saying technology has made us lazier. We see things like the Wii Fit, something that has sold in huge numbers and could be labeled the best-selling scale as a generality. I don't see why not take advantage of that at this point. In a recent interview, Iwata himself explained the logic of these devices, as noted below: I find that the real gem in this statement is when he mentions turning ordinary objects into a hit product. With this, I definitely think that if they focused less on gaming (note: I don't mean completely eliminate gaming) and on their new idea with health care, I would actually be okay with this decision. Nintendo gaming as a whole has stopped giving me that "wow" factor as of a while back, but this definitely has piqued my interest. I find that if they play their cards right they definitely could combine their hardware and software to make something great. Considering how many items that the health care industry has that could be utilized, there is so much room for Nintendo to sweep the market with. Think about it! Weight lifting, running, and sports could come together as a way for people to still maintain healthy lifestyles and have fun at the same time. Things that we take for granted and don't think much about could have the potential to integrate in our lives in a fun and interesting way. On a goofy note, I'm hoping for cloud shoes. At the end of the day, I see this idea of focusing on health care as a great thing. By looking at how Nintendo has performed as a whole in the past several years, maybe it is time to move in a new direction that focuses less on the gaming aspect and more on the individual. Based on other comments Iwata had presented to the investment board in a discussion last week: Based on that, it's definitely clear that he finds the Wii U isn't gaining momentum. Why not take things that have gained momentum, like the Wii Fit concept, and expand on that? We're crossing into a third year with the Nintendo 3DS console, and things just don't feel the same as the Nintendo DS games. Maybe I'm growing up! But is there merit in seeing Nintendo move into the health and fitness industry and focusing less on gaming? Let me know what you think!