I expect people will play this game just like they did when Summon Night was released. Sounds very similar with this alchemy system and "Material Cards"...
http://www.nintendo.co.jp/n08/software/bhrj/index.html
http://www.bandaigames.channel.or.jp/list/hagane/
- Edit -
Bandai's the one who developed this game. Square Enix also released a PS2 game, "Kakenai Tenshi". They and GanGan are responsible for all the Full Alchemist goods so that's why there's a copyright under their name there.
http://www.nintendo.co.jp/n08/software/bhrj/index.html
http://www.bandaigames.channel.or.jp/list/hagane/
- Edit -
Bandai's the one who developed this game. Square Enix also released a PS2 game, "Kakenai Tenshi". They and GanGan are responsible for all the Full Alchemist goods so that's why there's a copyright under their name there.