The story goes: While at Microsoft for a meeting, Misty Silver saw and overheard some employees on Reddit. She looked at one of the employee’s screens:
“I noticed he was mass-downvoting a ton of posts and comments, and he kept switching to other tabs to make posts and comments of his own. I couldn’t make out exactly what he was posting, but I presumed he was doing RM (reputation management) and asked my boss about it later. According to my boss, MS have[sic] just brought in a huge sweep of SMM managers to handle reputation management for the Xbox One,” Silver reported.
Not sure if this has been posted on GBATemp yet but I thought it was interesting.