At GDC 2025 today, LightSpeed Studios announced its “Original IP Initiative", a new strategic focus centered on developing original game titles. The company is mostly known for its mobile games PUBG MOBILE (co-developed with KRAFTON) and the WIP Final Fantasy XIV Mobile, but now appears to be expanding its repertoire with its own IP. It is already working on the open-world action game, Last Sentinel, with a team of industry veterans.

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During the panel, LightSpeed Japan Studio head, Hideaki Itsuno (Devil May Cry, The Dragon's Dogma, Capcom VS. SNK), revealed that he has begun leading the early development of a new, unnamed original AAA action game title.

"We're building a creative environment that combines diverse cultural perspectives with cutting-edge technology," said Itsuno, General Manager of LightSpeed Japan Studio. "Our focus is on developing gameplay elements that offer players entirely new experiences – the kind of innovations that make players say I've never seen that in a game before.”

SOURCE: GBAtemp Inbox

 

[Reploid]

who

 

[solitonmedic]

Don’t they already have their hands full trying to make the mobile version of Final Fantasy XIV?

 

[SDA]

I think Itsuno is on drugs. No, really.

 

[Phearoz]

Lmao! Do you *really* think the devs creating the next big game are hanging out with GDC crowds??

 

[matchet23]

If he was the creative lead behind dragons dogma 2, then brace yourselves

 

[LoggerMan]

Looks good. Not enough developers try for photo realism anymore.

 

[JaapDaniels]

who

World Health Organisation? What does that have to do with this?

 

[CMDreamer]

Here we go again.

But this time, the media will play their roll even more and they will glorify and create out of steam, those so called GOTY crap titles... again...

Or will I be wrong on this one? Don't think so.

Anyway, and sadly, people (consumers) are used to "new" old, because they don't even know where do most of the games really come from.

 

[codezer0]

How long until the stockholders on these respective studios shut down the initiative because they can't comprehend or accept the implied risk needed to make a successful new property?