Kaz Hirai details his plan to save Sony

Discussion in 'User Submitted News' started by heartgold, Feb 2, 2012.

Feb 2, 2012
  1. heartgold
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    Member heartgold GBAtemp Psycho!

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    After Sony's disappointing third-quarter financial report today, soon-to-be President and CEO Kazuo Hirai took the stage to discuss his plans for saving the troubled company. His four-point plan consists of building on Sony's core competencies, getting its TV house in order, figuring out where it can cut costs, and speeding up innovation.


    1. Re-enforcing Sony's core businesses: Hirai recognized that digital imaging and gaming are Sony's strong suits, and stated that he plans for the company to capitalize on its assets in these areas in order to strengthen its position in the growing mobile market, which will become a big focus for the company after it takes full control of the Sony Ericsson partnership. In addition, the new CEO wants to apply the advances the company has made in digital imaging to the medical industry, hopefully turning it into a future core business. He also wants to leverage Sony's gaming assets by building unique mobile products only Sony can provide.

    2. Pulling together Sony's TV business: Hirai believes TVs will continue to be at heart of home entertainment, but LCD TVs have been commoditized and Sony can't waste any more time futzing around in this market. Sony divested of S-LCD last year and the new CEO plans to continue on this asset-light approach, being selective about the use of resources, and considering collaborations with other companies in order to reduce costs. At the same time, he believes the company can use its proprietary Crystal LED and OLED technologies to create compelling TV products.

    3. Transforming Sony's business portfolio: Sony has diverse businesses, which has been good for the company in some ways, but it needs to figure out which of its products are becoming commoditized products without added value so that it can either get rid of them, or make better use of collaboration to reduce costs.

    4. Accelerating Innovation: Hirai believes Sony is well-positioned to make the medical area a future core business. Sony has a lot of innovations in sensors, signal processing, lenses, and displays, and can create innovative products by applying these to endoscopy, X-Ray diagnostic equipment and ultrasound. The company was reportedly interested in acquiring a 20-30 percent stake in Olympus (although Hirai refused to comment on the proposed deal), which would be a perfect fit given its strengths in both imaging and medical equipment. The soon-to-be CEO also added that Sony needs to strengthen ties between its R&D and business groups, a movement that he is spearheading.

    Hirai went on to say that since 2009 he's been focused on producing products befitting of the name Sony — "wonderful products" with a focus on creating a compelling user experience. In fact, Kaz came back to the subject of user experience repeatedly, stressing that creating great hardware just isn't enough. Responding to a question about management changes, Hirai also said he wants to focus on the free exchange of ideas, and build an executive management team that will challenge his ideas, rather than surround himself with a bunch of yes-men.



    http://www.theverge....ai-4-point-plan
     
  2. Fyrus

    Member Fyrus Artilleur Carmin

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    Wait a minute, this thread is posted twice ?
     
  3. heartgold
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    Member heartgold GBAtemp Psycho!

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    The other was posted in the 3DS sub-forum accidentally by me.
     
  4. xist

    Member xist ΚΑΤΑ ΤΟΝ ΔΑΙΜΟΝΑ ΕΑΥΤΟΥ

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    This sounds remarkably good. Paring down their business and focusing on excellence within a narrow spectrum which they have a proven track record in is a good move toward stability and profit. Let's just hope that they retain that focus in their future products.
     
  5. gloweyjoey

    Member gloweyjoey who??

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    Good, that fool Stringer is gone. Sony lost a lot of money cause of that guy.
     
  6. Rydian

    Member Rydian Resident Furvert™

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    Yeah I gotta' say that actually sounds like a plan made in reality for once.
     
  7. Ron

    Member Ron somehow a weeb now.

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    Good luck Sony.
    ..You'll need it :evil:
     
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  8. xist

    Member xist ΚΑΤΑ ΤΟΝ ΔΑΙΜΟΝΑ ΕΑΥΤΟΥ

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    The Japanese economy tanking hasn't helped Sony one bit either though....they were in dire straits beforehand, and it only made it more difficult to keep on top of things. It's nice to see some streamlining will be undertaken to smooth things out, improving things for both Sony the company and it's customers.
     
  9. jarejare3

    Member jarejare3 PROFILE CHANGE!

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    Finally some action from sony!
     
  10. Gahars

    Member Gahars Bakayaro Banzai

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    After the recent news about their losses, I'm sure the investors will welcome this. It all sounds pretty good, so now we have to wait and see how well they implement it.
     
  11. Hyro-Sama

    Member Hyro-Sama I'm from the fucking future.

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    At least someone has a damn plan. Sony just seemed like it was aimlessly conducting business without thinking about what they were doing.
     
  12. Bladexdsl

    Member Bladexdsl ZOMG my posts...it's over 9000!!!

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    he forgot to mention number 5... :creep:
     
  13. gloweyjoey

    Member gloweyjoey who??

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    To be fair, Stringer did help sony's movie and music industry bounce up, but when a company goes from being worth $100B when you start there to being worth $18B when all is said and done, that's hard to ignore.
     
  14. DigitalDeviant

    Member DigitalDeviant GBAtemp Addict

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    "Hirai also said he wants to focus on the free exchange of ideas, and build an executive management team that will challenge his ideas, rather than surround himself with a bunch of yes-men."

    I like his approach.
     
  15. Maikel Steneker

    Member Maikel Steneker M3 Fanboy

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    One of the things that always prevents me from buying Sony products is their proprietary accessories, memory cards in particular. When I buy a device, I want to be able to use memory cards I already have lying around or upgrade it for a reasonable price. Sony's cameras already use SD in many cases, but the Vita demonstrates that they still want to force people to buy their own standards.
     
  16. Foxi4

    Reporter Foxi4 On the hunt...

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    "Plans to save Sony" is a very bold title considering the fact that Sony's nowhere near bankrupcy.
    ^
    |
    |
    See what I did there? It's bold. It's a truth you can't refute.
     
  17. frogboy

    Member frogboy lacking both style and grace

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    Part 5, booby trap the stalemate button...
     
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  18. fgghjjkll

    Member fgghjjkll GBATemp MegaMan

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    They would love to hire prowler_
     

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