Itch.io website temporarily taken down by Funko
A toy company managed to completely dismantle an indie game storefront, according to Itch.io, whose website was down for half a day after an automated system disabled the domain. According to Itch.io's staff, Funko uses BrandShield, an AI brand protection software, which reported a potentially infringing page on the site to Itch.io's domain registrar, iwantmyname, who then took down the entire domain, without waiting for an appeal from the site owner. Itch.io claimed that the page in question was taken down the moment they got a takedown notice, but that iwantmyname ignored their confirmation that the content was already removed and disabled the site regardless. Eventually, the issue was resolved, and Itch.io is back up and functioning.
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