Over the past few years I've really been wondering about this. Does every new sports title in a series really add enough content to justify a full priced new purchase every year? Why can't the new season just be new DLC every year and charge for that? Keeping Madden as the example, have the core mechanics changed enough from each title released for this gen and added enough new options or whatever for you to feel that a full new purchase is justified? Seems like a scam to me (this is EA after all), but then again I have not played every title in the franchise so I don't know if they change enough between titles, but I can't imagine they do. What is your opinion?