This looks similar:
Are you sure it's not just how it looks in certain lighting?
If it's not that, maybe it's the Cobalt Blue variant that they released later on. I'm not quite sure how exactly those look in person.
Barring that... I really don't know. Perhaps some sort of superficial damage? If I recall correctly, the old 3DS had a clear thick plastic layer over the lower, colored base layer; if an air gap managed to get in between the layers, I could imagine some kind of fading action or something could potentially occur.