ICANN's New Domain Policy Resets the Web

Discussion in 'User Submitted News' started by gloweyjoey, Jun 20, 2011.

Jun 20, 2011
  1. gloweyjoey
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    Member gloweyjoey who??

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    The Internet Corporation for Assigned Names and Numbers (ICANN) plan to let almost anything be a Top Level Domain (TLD) is about to take the Web back to its Wild West roost. And only those who rememebr history know what to expect.

    Way back in the early days of the web, I remember the domain name gold rush. It was just like the Gold Rush of 1848, with domain name prospectors racing across a virtual country of possible top-level domain names (TLDs) to try and find the gold hidden among them. What constituted domain gold? Anything that anyone else might want—really, really badly.

    Brand names were at a premium. So were simple names. CNET's founder Halsey Minor shrewdly snapped up "TV", "News", "Download" and more. Any domain that described a thing was of high value and any brand name that was a domain was soon contested. You see, in the early days of the World Wide Web, no one thought about how it should really be the intellectual property (IP) owner who registers the matching domains. For example, McDonalds.com was not, initially, owned by the restaurant chain. "Whitehouse.com," is still not owned by the White House. Bill Clinton did not own "WilliamJClinton" and Nike didn't own "JustDoIt.net." This wasn't really surprising, considering how slowly old-world brands (and people) moved online. Some weren't even sure there was value in putting their brands on the Web. No one in 1996 foresaw that the little online bookstore Amazon.com would turn into the global online retail giant it is today.

    These legal battles cost companies and celebrities millions and made squatters an equal amount of money. Eventually, most major brands found a way to get their domains. Now, ICANN threatens to start the whole thing over again. They just introduced rules that will add an almost unlimited number of top level domains (these are the .coms, .orgs and .nets of the world). There are currently 22. When ICANN is finished, there could be millions.

    Reports I read noted that brands are already lining up for their own TLDs: Coke will have ".coke". I imagine McDonalds will acquire ".McDonalds." I can feel the Internet gold rush starting again already. However, where the mid-'90s rush required little more than a pick-axe and a horse-drawn wagon, this prospecting will require the equivalent of a Lamborghini and a safe-cracker. ICANN wants to charge almost $200,000 for the application and $25,000 in annual fees. To put this in perspective, I pay approximately $35 a year for my LanceUlanoff.com domain.

    This will deter private individuals from squatting on valuable TLDs, but it will not stop companies from grabbing up all sorts of TLDs. All they needs is the money and the ability to prove they deserve the right to own ".ketchup". I use this example, because there may be a flaw in this plan. While most individuals cannot afford ICANN's new steep charges, corporations can—in multiples. I bet they'll find a way to snap up as many of them as they can and then the fighting will begin. You see, it's obvious who should own ".capitolone", but not who would get ".money".

    These battles, which I fully expect to witness, could be great fun to watch, but could also drag the ICANN into a never-ending series of decisions it doesn't want to deal with.

    The other side of this is the equation is why ICANN thinks it can charge so much. Are they saying that no average person should have the right to own a TLD? I really do not want ".ulanoff" because I think www.lanceulanoff.ulanoff looks ridiculous, but maybe I would want www.editing.ulanoff. With this pricing and annual fee plan, there's no way I could have that or www.home.lanceulanoff. ICANN may believe it's heading off lots of confusion and a hoard of greedy squatters, but I think they're starting a fire in the corporate world and handcuffing everyone else.

    Leaving aside the common man's access to these new TLDs, the introduction of an unlimited number of them—for everything from people to places, companies, to major organizations—will reignite a more basic gold rush. It won't be as intense as the first one, because every so-called great domain on these new TLDs will be little more than a subset of the parent. You can get "news," but it'll be under a new ".NJ" domain. In other words, the number of prospectors rushing to dig up that nugget will probably be limited to those with interests in New Jersey.

    When these new TLDs start going on sale in January 2012, it'll be a new beginning for the Web, with big companies driving their safe-crackers in Lamborghinis to ICANN, and countless small-time prospectors searching for domain nuggets in their own backyards. It makes me kind of nervous, but I'm also looking forward to watching the action. [/p]
    [​IMG] Source
     


  2. Schlupi

    Member Schlupi Gbatemp's Official Earthbound Maniac™

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    Sounds like some crazy BS. I don't think it's fair to charge such exorbitant amounts for domains.
     
  3. Sterling

    Member Sterling GBAtemp's Silver Hero

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    This x1000
    They are really pulling some bullshit with this.200,000 with 25,000 in annual fees? Why the hell do they think they can do that. Just because "Theycannn?"
     
  4. Sausage Head

    Banned Sausage Head Lord Sausage LXIX

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    who the fuck do they think they are?
     
  5. cwstjdenobs

    Member cwstjdenobs Sodomy non sapiens

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    I think the idea that ICANN believe only big business should be allowed TLD's is pretty much on the money there. If not you'd have lots of people saying .McDonalds should be theirs because it's their family name. Or .Nokia should be given to the town and not the company. Which would piss off the big companies.

    But is it just me or does this seem to go against some of ICANNs founding funding principles, especially when it comes to the trademark 'fraternity', as they put it?
     
  6. Nimbus

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    Oh...I see what it means now.

    So it eliminates the requirement for a TLD to be something like .com .org .net .etc, and instead it can be anything else such as .mcdonalds, .target .whateveriwant

    I guess people could just let those bussinesses have those new-fangled fancy domain names, and use the old-www-world variants. Not that this will happen, McDonalds will still keep www.mcdonalds.com, as well as www.MC.mcdonalds, as well as anything else they decide they want.

    The question is, does this top title really fit. Are we "really" resetting the way the web works, or have we given birth to something much more evolutionary and wonderful? [​IMG]

    Or maybe I'm just spewing BS out of my mouth. [​IMG] [​IMG] Wouldn't surprise me if I was.
     
  7. Sausage Head

    Banned Sausage Head Lord Sausage LXIX

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    if you won lots of shit in round one, you get a 200% advantage in round 2
    the others are left for dead.
     
  8. tigris

    Member tigris Sentient Existential Anthropomorphic Sweet Potato

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    What a massive, fat, steaming pile of horse shit.
    Now this will stifle web creativity.
    Goodbye to goo.gl and say hi to "google.google"
     
  9. Fat D

    Member Fat D GBAtemp Maniac

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    Which makes it harder to make local area domain names not conflict with internet domains.
     
  10. drewmerc

    Member drewmerc GBAtemp Regular

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    i see this as nothing more than the american goverment trying to retake control of the internet
    (and there respective dns servers)
     
  11. junkerde

    Banned junkerde Banned

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    too much to read damnit
     
  12. Creqaw

    Member Creqaw GBAtemp Fan

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    Sounds like a really bad idea.
     
  13. shakirmoledina

    Member shakirmoledina Legend

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    maybe its just a feature they wanna implement with ipv6 when the latter becomes commonplace. then again, the only issue is the price is way too high
     
  14. cwstjdenobs

    Member cwstjdenobs Sodomy non sapiens

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    While DNS helps by giving you the domains IP, they don't have to wait for any change in the IP system to change how they do things.
     
  15. Snailface

    Member Snailface My frothing demand for 3ds homebrew is increasing

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    I'm squatting on snailface.snailface.gbatemp-- or something. [​IMG]

    Edit: snailface.something

    It's mine! [​IMG]
     
  16. pistone

    Member pistone GBAtemp Advanced Fan

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    ill by 3 of them [​IMG]
     
  17. Rydian

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    Er.

    Aren't they talking about buying the whole domain?

    Like, buying .mcdonalds itself.

    So www.ANYTHING.mcdonalds is yours.

    Which would explain the cost, since you're registering a new TLD.
     
  18. pistone

    Member pistone GBAtemp Advanced Fan

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    if thats the case .business will be the first one to be sold
     
  19. DjoeN

    Member DjoeN Captain Haddock!

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    lolz,
    Imagine all those pron firms (héhé)
    www.f**k.you
    www.big.boobs
    etc...

    All those cities
    www.new.york
    www.los.angels
    etc...

    I bet we will see some very odd ones to:
    www.lookatthis.whaddayahthinknow
    etc...

    And all those companies that will change:
    www.face.book
    www.you.tube
    www.search.google
    www.google.mail
    etc...

    But enough with the kidding stuff
    It's bad, very bad
    We will see politicians and political parties throw away more tax money into stupid domain names, some will last long, some will only last a year or less
    I liked the 3 letter ending, now we have to type more into our webbrowser
     
  20. SparkFenix

    Member SparkFenix GBAtemp Fan

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    I want this
     

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