It's more of a last resort for people. Many are scared of JPN N3DS not being there by the update deadline (whenever that is).
Since there are so many on store shelves here I could guarantee the firmware at the moment.
Yeah, but I somehow bet it'd still be cheaper by you, you know?
As for the e-mail posted above, it just seems it's the cookie-cutter response they tell everyone. Since the video's launch, they've changed from "Soon" to "Very close".
If something's very close it should be just right around the corner.
Please?