The weird thing about this whole concept is they have Assassins Creed, Mass Effect, Dr Who, and Big Bang Therory stuff at the "kids" store, games kids shouldn't be (but are) playing and shows they probably aren't watching. Teenagers would be too embarassed to go in there, so that leaves adults, who can already get these things anywhere else , and if they are shopping for their kids would probably think of someplace else first.
